Resources to help you scale your digital advertising operations.
Stay ahead with the latest in automation and AI for advertising: trends, playbooks, insights, and real success stories.
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Programmatic Execution at Scale: Key Considerations for 2025
Programmatic advertising continues its rapid evolution. Emerging formats like DOOH and audio are creating new opportunities amid privacy-first approaches and the shift toward quality ads over quantity.
Implement new ad formats
All
Intelligent Advertising Operations: How Muse AI Powers the Digital Workforce
Advertising’s future is AI-powered: your team should be, too. Muse can help you overcome inefficiencies, save time, and drive better outcomes at scale.
Use AI effectively
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Dealer.com Automates Amazon Sponsored Display Ads at Scale, Saving 550 Hours
Dealer.com achieved 37% CTR and 65% lower CPM by automating Amazon Sponsored Display ads at scale. Read their case study.
Implement new ad formats
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How CyberMark Achieved 80% Time Savings for Multi-Location Campaign Setup and Execution
Advertising automation and Blueprints helped CyberMark, a digital marketing agency, reduce campaign setup and execution time by 80%.
Improve multichannel performance
All
Johnson Group Reduces Pacing Tasks by 90% with Advertising Budget Automation
The Johnson Group, a digital ad agency, switched to budgeting automation. The change reduced pacing tasks by 90% and drove 35% more conversions. Read more.
Scale my ad operations
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How Automation Drives Performance at Scale for the Auto Industry's Largest Agency
Discover how Dealer.com, the auto industry's largest agency, leverages its partnership with Fluency to drive unprecedented results for over 3,000 advertisers.
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Union Street Media Delivers Hyper-Local Real Estate Programmatic Advertising at Scale—Powered by Automation
Learn how Union Street Media delivers localized programmatic real estate advertising to clients using automation to scale their innovative strategies.
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Reducing Errors with Automation Increases Advertising Performance by 250%
Five Mile Marketing, a franchise agency, improved lead performance by 250% and streamlined multi-location campaign management with automation.
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BH Management, a Multifamily Enterprise, Saved $813K by Automating Localized Ads at Scale
Learn how one multifamily enterprise brought digital advertising in-house with automation, managing 300+ properties and achieving $813K in cost savings.
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Real Estate Ad Automation: Agency FIFTY3 Increases Services Managed Per Analyst by 50%+
Agency FIFTY3 used Fluency to streamline their paid media workflows, cutting setup time by 75% and dedicating more time to client success.
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The 2026 Agency AdOps Benchmark Report
What does paid media operations look like in 2026? Get peer-to-peer data on strategist capacity, multichannel management, and top AdOps challenges.
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AdOps Scorecard: Compare Your Ad Operations to Industry Benchmarks
Curious how your advertising operations stack up to your peers? Take this 5-question assessment to find out how you compare to key industry benchmarks.
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The Ultimate Guide to AI and Automation in Digital Advertising
Achieve better results with advertising AI and automation: improve targeting, remove process friction, and increase ROI. Get the guide that shows you how.
Use AI effectively
All
The Executive's Playbook for Scalable Advertising Operations
Get the proven ROI roadmap for AI-powered advertising operations. Based on survey data from top advertising executives, this playbook includes a 12-month ROI roadmap and best practices from leaders who successfully scaled their AdOps.
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The Complete Guide to Data-Powered Advertising
Turn your data into a strategic asset. Download the guide now and learn how to prepare your different advertising data sources for powering scalable advertising operations.
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sMedia: Using AI for Instant Advertising Campaign Analysis, Optimizations, and More
Hear how Doug McArthur, Senior Digital Advertising Strategist at sMedia, uses Muse to eliminate manual data analysis and improve client campaign results at scale.
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How AI-Driven Automation Powers Scalable AdOps: Advertising Week New York 2025 Session Replay
Watch an exclusive Advertising Week New York 2025 session featuring two AI-powered automation AdOps case studies from Intuit and Cox Automotive.
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AI-Powered Ad Operations with Muse
Muse is the only secure AI that streamlines workflows, automates tasks, and extends capacity—without sacrificing control. Ad operations will never be the same.
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Driving Results with Automated Multichannel Ad Reporting
Union Street Media shares how automated multichannel reporting tools improved workflow efficiency and client trust while reducing stress.
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All
Programmatic Real Estate at Scale: Delivering Ads Within a 1-Mile Radius for $0.50 CPM
Break free of Google and Meta's real estate geo-targeting limits. Nicole shares how Union Street Media runs hyper-local programmatic ads at scale with Fluency.
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How Union Street Media Scales Programmatic Real Estate Advertising with Automation
Automation is key to propelling Union Street Media's programmatic advertising strategies for their real estate clients and increasing each strategist's capacity by 2.5x.
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Advertising Leader Perspectives: Google’s Performance Max with Eric Mayhew
Google's Performance Max (PMax) has robust capabilities, but it's also resource-intensive. Automation can help you execute and manage PMax campaigns at scale.
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Advertising Leader Perspectives: AI Agents and the Digital Workforce with Eric Mayhew
Learn how to build a digital workforce using advertising AI agents for smarter, faster, and more strategic advertising operations.
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Advertising Leader Perspectives: Automation & AI in Advertising with Eric Mayhew
Discover how AI and automation play vital roles in digital advertising. Learn how automation streamlines tasks and AI fuels creativity.
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Webinar: Building Your Advertising Digital Workforce with AI Agents and Automation For Multi-Channel Scalability
Watch this on-demand webinar to learn how AI agents accelerate advertising workflows, improve productivity, and scale multi-channel campaigns with ease.
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All
How to Overcome Your AdOps Capacity Crisis For Scalable Success
Discover how proprietary data and automation can elevate ad operations with insights from Eric Mayhew and Ben Gilbert.
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Advertising Leader Perspectives: The Value of Integrated Data Systems with Heather Chevalley
Learn how integrating data and automation can streamline your agency's workflows, boost efficiency, and drive better results with AI-optimized campaigns.
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Advertising Leader Perspectives: Automation Transformation in AdOps with Eric Mayhew
Learn how AdOps automation can transform your advertising operations, increase efficiency, and drive better results for you and your clients.
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Advertising Leader Perspectives: Programmatic & Google Display with Andy MacLeay
Automation removes operational hurdles so you can drive results across multiple platforms, like Google Display Network (GDN) and programmatic DPSs.
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How to Design an AI Plan for Advertising Operations
How can AI scale your AdOps? Learn how to pair AI with automation to eliminate manual tasks and drive non-linear growth. Watch our exclusive webinar with Mirren.
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Advertising Leader Perspectives: Putting Data - Driven Strategies to Work with Heather Chevalley
Discover how data-powered advertising can automate tedious tasks, allowing you to focus on strategy and growth. Insights from Heather Chevalley, AVP of Growth at Fluency.
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Demo: Fluency Blueprints
Got 5 minutes? See how Fluency Blueprints automate and optimize multichannel and multi-location advertising campaign launches and management workflows at scale.
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More Performance in Less Time: How Automation Empowers Strategists at the Auto Industry's Largest Agency
Explore how Dealer.com's partnership with Fluency empowers top-tier client service in the auto industry, driving remarkable results.
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Why Fluency is One of Vermont's Best Places to Work
What makes Fluency one of the Best Places to Work in Vermont? Hear from co-founder and CEO Mike Lane about our people-first approach.
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Customize, Automate, and Optimize Your Advertising with Fluency Blueprints
Boost ad efficiency with Fluency Blueprints—automate and streamline campaigns, cutting manual tasks by up to 90%.
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Automated Advertising Reporting and AI Insights
See how to simplify multichannel ad reporting tasks with automation. Proactively spot trends and optimize campaigns with real-time data and AI insights.
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Advertising Leader Perspectives: Programmatic Automation with Basis with Andy MacLeay
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Advertising Leader Perspectives: Amazon Ads in your Media Mix with Andy MacLeay
Discover how Amazon advertising can benefit industries without an Amazon storefront. Learn about integrating Amazon into your media mix.
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Driving Performance at Scale for the Auto Industry's Largest Agency
Discover how Dealer.com, powered by Fluency, redefines automotive marketing with unparalleled data integration and operational efficiency
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Meet Fluency's Digital Advertising Operating System
See what's possible with Fluency, the only OS that delivers transformational time-saving and business efficiency for ad operations teams.
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Amazon Sponsored Display: With Fluency Blueprints
Fluency's Blueprint simplifies Amazon Sponsored Display ad management, enhancing efficiency in launching accounts and campaign performance.
Implement new ad formats
All
Advertising Leader Perspectives: Strategic Budget Management with Automation with Brian McVey
Discover how budgeting automation can transform your budgeting processes, improve accuracy, and reduce stress for your team.
Improve multichannel performance
All
Johnson Group Automates Budget Pacing for 2,000+ Ad Campaigns
Learn how Johnson Group, a full-service ad agency, uses automated budget pacing across nearly 2,000+ advertising campaigns every month. Fewer errors, less stress, and hands-off budget management.
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Fluency: The Digital Advertising Operating System
Fluency's Digital Advertising Operating System (DAOS) centralizes data, automates AdOps workflows, and scales campaign execution. Watch the video to see how.
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Johnson Group Cuts Budget Pacing Tasks by 90% with Ad Automation
See how Fluency helped Johnson Group automate ad workflows, reduce CPC by 50%, and free up time for strategic planning and client engagement.
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Advertising Leader Perspectives: Scaling with Fluency's Blueprints with Michael Tietje
Multi-location advertising requires balancing brand consistency and localization. Strike the right balance at scale with Fluency Blueprints.
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Fluency at SMX Advanced 2024 | How to Create Thousands of Custom Campaigns in Seconds with Fluency Blueprints
Learn how to create thousands of custom ad campaigns in seconds with automation in this short demo of Fluency Blueprints from SMX Advanced 2024.
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Blog articles
Browse our full library of blog articles on ad automation, integrating AI into your workflows, and scaling your advertising operations.
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AdOps Inefficiency: The Hidden Costs of Poor-Quality Data in Advertising
Poor quality data sabotages advertising campaign performance, AdOps efficiency, and team morale. Learn about the true costs of inaccurate advertising data.
Blog
Paid search
Paid social
Programmatic
Activate my data
Seven Notifications That Reduce Risk and Costs for Enterprise Advertisers
Multichannel advertising notifications save time, reduce costs, and mitigate risk. Here are 7 must-have alerts for enterprise-scale AdOps teams.
Blog
Google Ads
Meta (Facebook) Ads
Scale my ad operations
What is Data Readiness in Advertising and Why is it Important?
Data readiness is a must for advertising AI and automation. Learn why prepared data powers faster campaign builds, less rework, and real-time optimizations.
Blog
No items found.
Activate my data
How to Build Smarter, AI-Powered AdOps: Trends from Advertising Week New York 2025
Advertisers don’t want to work more: they want to work better. Explore the top AI and automation trends coming out of Advertising Week New York 2025.
Blog
No items found.
Scale my ad operations
The Advertiser's Guide to Black Friday 2025
Learn how mobile, "Buy now, pay later" (BNPL), and automation are reshaping holiday ad campaigns. Get the latest Black Friday advertising stats and strategies for 2025.
Blog
Paid search
Paid social
Improve multichannel performance
How to Run Promotional Ad Strategies at Scale with Automation
Running promotional campaigns for multilocation or large-scale clients? Automation takes the stress out of seasonal advertising so you can focus on strategy.
Blog
Google Ads
Meta (Facebook) Ads
Microsoft Ads
Paid search
Paid social
Scale my ad operations
Videos
Hear from advertising leaders, learn about our solutions, and watch events, webcasts, and other videos on demand.
How Union Street Media Scales Hyper-Local Real Estate Campaigns with Blueprints
Senior Marketing Manager Nicole Crisbacher shares how Union Street Media used Fluency Blueprints to achieve a 2.5x increase in strategist capacity.
Videos
Guides
Download our most comprehensive reports and guides. Whether you want to learn about AdOps tech from the ground up or dig into advanced topics, these are for you.
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The 2026 Agency AdOps Benchmark Report
What does paid media operations look like in 2026? Get peer-to-peer data on strategist capacity, multichannel management, and top AdOps challenges.
Insights
Scale my ad operations
No items found.
The Executive's Playbook for Scalable Advertising Operations
Get the proven ROI roadmap for AI-powered advertising operations. Based on survey data from top advertising executives, this playbook includes a 12-month ROI roadmap and best practices from leaders who successfully scaled their AdOps.
Insights
Scale my ad operations
No items found.
The Complete Guide to Data-Powered Advertising
Turn your data into a strategic asset. Download the guide now and learn how to prepare your different advertising data sources for powering scalable advertising operations.
Insights
Activate my data
No items found.
AdOps Scorecard: Compare Your Ad Operations to Industry Benchmarks
Curious how your advertising operations stack up to your peers? Take this 5-question assessment to find out how you compare to key industry benchmarks.
Insights
Scale my ad operations
Paid search
Amazon Ads
Connected TV (CTV)
Google Ads
Meta (Facebook) Ads
The Ultimate Guide to AI and Automation in Digital Advertising
Achieve better results with advertising AI and automation: improve targeting, remove process friction, and increase ROI. Get the guide that shows you how.
Insights
Use AI effectively
Paid search
Meta (Facebook) Ads
Connected TV (CTV)
Amazon Ads
Microsoft Ads
Case Studies
Increase operational capacity. Reduce advertising complexity. Scale your strategies exponentially. Here's how leading advertisers made it happen with automation and AI.
Enterprise Fraud Protection: How Automation Mitigated Hundreds of Thousands in Unauthorized Ad Spend
Learn how Fluency's Budget Overspend Protection and automated Notifications helped a $50M ad agency stop fraud, saving hundreds of thousands in unauthorized spend.
Union Street Media Delivers Hyper-Local Real Estate Programmatic Advertising at Scale—Powered by Automation
Learn how Union Street Media delivers localized programmatic real estate advertising to clients using automation to scale their innovative strategies.
Johnson Group Reduces Pacing Tasks by 90% with Advertising Budget Automation
The Johnson Group, a digital ad agency, switched to budgeting automation. The change reduced pacing tasks by 90% and drove 35% more conversions. Read more.
