Advertising Leader Perspectives: Google’s Performance Max with Eric Mayhew
By
Eric Mayhew
March 18, 2024
Google is constantly evolving to improve advertising reach and relevance. It can be a challenge for advertisers to adapt and stay ahead of the curve, especially for resource-intensive campaign types like Performance Max. In our latest video, Eric Mayhew breaks down what you need to know about this key evolution from Google including:
- How you and your teams can leverage it in your strategies
- The operational implications you need to consider
Your guide to PMax automation strategies
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