Situation: a franchise and multi-location agency solution sought wanted smoother campaign workflows for improved outcomes
Five Mile Marketing is an ad agency focused on franchises and multi-location brands. Founded in 2017, the team helps clients in a diverse range of industries scale their presence through integrated and tailored digital marketing strategies, with a focus on localized advertising. From SEO and content marketing to social media management and PPC campaigns, Five Mile Marketing is dedicated to propelling businesses to new heights in the digital realm.
However, the agency's time-consuming campaign launch process was prone to errors and inconsistent when applied across hundreds of franchise accounts and multiple publishers. Fluency provided an automated advertising management solution (Blueprints) that standardized deployment across all locations, enabling unified data collection and faster decision-making. The agency now launches franchise campaigns at scale with fewer errors, in less time, and with improved consistency across their entire client portfolio.
Highlights
Challenge: overcoming operational and creative asset hurdles to reducing campaign launch times
Five Mile Marketing faced the significant challenge of deploying new creative content across hundreds of accounts and multiple marketing platforms efficiently. Its existing process was time consuming and prone to errors and inconsistencies from location to location, posing a constant hurdle to scalability and operational efficiency — especially because it monopolized valuable time and resources to fix errors once they were discovered.
The Five Mile Marketing team aspired to both mitigate errors while significantly reducing their existing 5-10 day campaign launch timeline. In order to do this, Five Mile Marketing needed a solution to transform cumbersome AdOps manual tasks into a streamlined, automated, and multi-channel workflow.
Solution: streamlining advertising operations and boosting performance with automation
Five Mile Marketing’s collaboration with franchise systems underscored the importance of enhanced speed-to-market to significantly amplify their competitive edge. Their team needed the ability to launch new campaigns, ads, and landing pages across a diverse client base faster than their current workflows allowed.
Fluency helped Five Mile Marketing design an automated solution that activated and scaled its data-powered advertising approach. This enabled the team to drive better advertising outcomes while ensuring they could respond immediately to changing market demands and real-time opportunities.
This revamped AdOps process relied heavily on Fluency Blueprints, an automation solution that brings key advertising components (data, assets, campaign requirements, budgets, geos, and strategies) together into one dynamic interface. These Blueprints significantly decrease the legwork that goes into building franchise advertising campaigns at scale.
Fluency Blueprints facilitates the aggregation of unified data that enable the Five Mile Marketing team to derive deeper insights into advertising efficacy and make more informed, swift decisions. This strategic approach leads to enhanced and more uniform performance across the franchise system, ensuring a cohesive brand experience on multiple channels and optimized results for their clients.
“We can deploy ads to large multi-location clients in minutes, versus days," said Curt Feather, founder at Five Mile Marketing. "This has allowed us to test more creatives, funnels, and landing pages and improve performance for our clients.
By streamlining their advertising operations and boosting overall performance, the company can now meet their client promises without creating additional stressors for their team. Previously, creating campaigns and ads manually led to errors and inconsistencies across locations. Now, the team can create their advertising campaigns at scale across multiple ad platforms, thereby mitigating errors and fostering a more unified and efficient marketing strategy.
Result: Revolutionizing operational efficiency and scaling impact with Fluency
Five Mile Marketing team has significantly improved its operational efficiency and effectiveness in launching new campaigns, ads, and landing pages. Previously, a launch process would take 5-10 business days to get off the ground. Now, they’re capable of launching ad campaigns for large franchises within minutes. This enhanced efficiency also enables their team to test faster, creating tests in a matter of hours or days as opposed to weeks or months.
Without automation, Feather believes the business landscape at Five Mile Marketing would look drastically different. The company would need to employ a sizable team of ad managers dedicated solely to the creation and day-to-day management of ad campaigns.
“Fluency is the only platform I found that was both robust and flexible," said Feather. "We tried every platform on the market; this was the only one that met our needs.”
By leveraging franchise advertising automation, the Five Mile Marketing team has also reduced campaign errors and minimized mistakes. In addition, responsiveness to real-time changes has dramatically increased, allowing for both adaptability and optimization. These AdOps improvements have helped drive:
- A 30% boost in performance within the first month of using Fluency's real-time, multi-channel notifications
- A 30% increase in lead and impression performance within the first month for a major client with a 200-location franchise
- A 250% improvements in lead and impression performance
With their Fluency partnership, Five Mile Marketing has fundamentally shifted where the team directs their efforts. They've pivoted away from manual campaign management to focusing on strategy and creative development. This shift has both optimized resource allocation while enhancing client outcomes because the team can provide a superior level of customer service. They credit Fluency's onboarding and ongoing support to helping them seamlessly make these operational shifts so successful.
"I never expected to get the level of support we receive from Fluency," said Feather. "They have gone above and beyond our expectations.”
These efficiency and performance gains have enabled the company to allocate more resources toward growth. They can now confidently increase client acquisition while delivering on their core value proposition of bespoke strategy and execution for multi-location brands.
A true partner in your advertising operations
Feather says that the decision to partner with Fluency was clear-cut, driven by the platform's unique blend of robustness and flexibility—qualities that were unparalleled by any other solution he found on the market.
When asked what Five Mile Marketing appreciated most about their partnership with Fluency, Feather noted:
"It’s the best service we’ve ever received. Not just from any software provider, but from any vendor we ever worked with. Fluency is made up of a super smart, responsive and knowledgeable team. I feel like they are an extension of our agency."
These experiences underscore why Five Mile Marketing’s founder passionately recommends automation to other organizations looking to achieve automation-powered advertising operational efficiency at scale.
Fluency equips both agencies and enterprises alike with all the necessary automation and AI tools to scale their advertising efforts. Want to learn how Fluency can scale your digital advertising? Get in touch with our team today.
