Managing complex, multi-location campaigns for franchise clients in different industries has always been a core pillar of LT.agency’s (LT) reputation. However, as the agency's footprint and client portfolio grew, the paid media team hit severe manual workflow limits. Dedicating time to 40-hour manual creative refreshes and constant campaign optimizations was no longer viable at scale.

In this video, LT’s leadership and digital media teams share why they brought in Fluency to help them address multiple operational roadblocks. They started by offloading cyclical, labor-intensive AdOps to agentic advertising operations powered by Fluency. The operational efficiency gains they saw by using agentic automation were profound. However, the agency believes Fluency’s positive impact rippled across multiple departments, from top-level executive decisioning to stronger client relationships. 

Watch the full testimonial to see how agentic advertising operations enabled LT to: 

• Foster stronger client relationships: Eliminating manual platform errors improved client sentiment and campaign accuracy, helping LT act as a more proactive (instead of reactive) partner in helping clients meet their goals. 
• Gain 98% time savings on campaign updates: Tedious multi-location creative updates and asset batch variations on Meta went from consuming an entire work week to just 20 minutes of working time. 
• Reduce AdOps team member burnout: Removing the dread of repetitive, manual tasks directly improved internal morale and satisfaction, protecting the team from stressors and giving them more focus time for strategic growth.  ‍
• Achieve positive performance results: Using agentic automation workflows made an immediate impact on campaign optimization and budget efficiency, driving bottom-line client wins like a 71% reduction in Cost Per Lead (CPL) for a key multi-location client account and a 14% decrease in Cost Per Click (CPC) for another.