Strategic America Automates 100s of Localized Franchise Home Services Campaigns
By
Mo Stych
April 24, 2026
Strategic America, a full service marketing agency, uses Fluency's integrated AI and agentic automation solutions to launch and update hundreds of local campaigns for their home services clients in a fraction of the time. By moving away from manual account management and adopting an automation-powered strategy, the agency can launch localized franchise campaigns 80% faster.
Trista Webster (Digital Marketing Director at Strategic America) and Jeremy Williams (Digital Media Strategist at Strategic America) share how Fluency allows them to deliver personalized, relevant ads for every franchise location—from HVAC to home repairs—without increasing their headcount.
Now, the Strategic America team has seen:
- Faster speed to market: Launching 20 new accounts now takes a few hours instead of two full days.
- Hyper-local relevance: Automatically update headlines, copy, and images based on local availability and branch-specific data.
- Improved performance: Strategic America saw an 81% decrease in CPC and a 32% drop in cost per conversion for key clients.
- Operational growth: The team can now explore new ad formats and focus on high-level strategy rather than repetitive data entry.
Leading advertising automation solutions for multi-location advertisers.
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