Manually building hyper-localized parameters, making constant adjustments, and running exhaustive multi-layered QA checks across thousands of ads means most AdOps teams are constantly hiring just to keep up. These mounting challenges force executives to invest more into paid media operations and less into creative.

LT.agency CEO Chase Lane opted for a different approach. Yes, he brought in Fluency to give his advertising operations team more capacity to handle the cyclical, labor-intensive AdOps work. But he also saw improving operational efficiency as a critical way to double down on the agency's primary engine: creative.

In this short video, Chase explains how improving operational efficiency gave the entire agency more capacity to focus on better creative and business growth. He walks through how Fluency's agentic automation allowed him to reallocate resources from operations to creative, including how LT expanded its creative team by three staff members in three months—all without sacrificing operational speed or client service.