"Our thesis is that people are critical and people need time to think. When they think, they come up with genius. Fluency has helped us unlock that time." — Chase Lane, CEO at LT.agency

For growing ad agencies, scaling up has traditionally meant one thing: constantly hiring. But if adding to your payroll is your only way you’re absorbing new client accounts, you’re likely not addressing the root of your operational challenges.

Most manual advertising operations are built on sprawling spreadsheets, copy-paste workflows, and out-of-date strategy documents. These unscalable processes force highly experienced strategists to keep their fingers on keyboards doing repetitive tasks, which inevitable plateaus agency growth.

In this video, LT’s CEO, Chase Lane, explains why he sees software as a critical component to agency scalability. LT.agency’s leadership team recognized that to access larger opportunities and service enterprise accounts across broader geographies, the agency needed a definitive shift.

Chase emphasizes that bringing on software alone isn't a panacea: agencies must deliberately pair internal organizational structure with the right software stack in order to break free of stagnant growth patterns. Chase outlines how integrating Fluency's agentic advertising solutions into his team’s revamped operational structure helped LT successfully shifted its team members away from manual execution and back into high-value creative roles.