Background
Established in 1986, Wedgewood Weddings & Events has successfully hosted more than 500,000 events of all sizes and styles. Customers can choose contemporary, luxe, rustic, and boho venues from coast to coast, each neutrally styled to suit any event theme.
In 2019, the team began searching for an advertising tool that went beyond standard technology solutions to align with unique portfolio needs of budgeting and pacing. While it was possible to do all of this work manually, it was full of repetitive, time-consuming actions that would be more dependable when automated. The work required a multiagency team with internal support, plus intensive tracking, reporting and analysis.
What Happened?
With Fluency, Wedgewood Weddings & Events now uses a small team to meet venue and portfolio revenue goals. They can now develop and test new campaign strategies in a matter of hours, versus weeks or months. They can also ensure all campaigns and strategies are optimized to enhance the entire portfolio of venues—a historically challenging task given that each venue has unique volume, efficiency and frequency needs when it comes to lead generation.
To get the full story, download the case study here.
