Blog

Data-Powered Paid Search Automation Strategies for SEM Experts

Here are seven ways automation enables you to build, run, and optimize your paid search campaigns directly from data sources (CRM, Google Sheets, etc.).

Key Trends from the 2025 Gartner Marketing Symposium/Xpo™: How AI and Automation Drive Advertising Success

Here are the top trends from the 2025 Gartner Marketing Symposium/Xpo™, including why AI and automation are driving successful advertising strategies.

Programmatic Execution at Scale: Key Considerations for 2025

Programmatic advertising continues its rapid evolution. Emerging formats like DOOH and audio are creating new opportunities amid privacy-first approaches and the shift toward quality ads over quantity.

Intelligent Advertising Operations: How Muse AI Powers the Digital Workforce

Advertising’s future is AI-powered: your team should be, too. Muse can help you overcome inefficiencies, save time, and drive better outcomes at scale.

Enterprise Programmatic Advertising Guide: Benefits, Trends, and More

Learn the many benefits of programmatic advertising, top trends for 2025, and how DSPs are shaping enterprise strategies to improve ROI

Advertising Leaders’ Biggest AI and Automation Implementation Challenges: A Recap from Mirren Live

Advertising leaders shared their challenges, ideas, and goals for AI and automation within their AdOps during a Mirren Live 2025 mastermind session.

How Automated Campaign Reporting Streamlines Enterprise AdOps

Automated advertising reporting tools help enterprises eliminate manual work, activate real-time insights, and integrate paid media reports into current BI tools.

Building Scalable AdOps with AI and Automation: Lessons from POSSIBLE 2025

Scaling your AdOps requires tech that amplifies human expertise. Here are four ways Intuit SMB Media Labs uses automation and AI, as shared at POSSIBLE 2025.