According to our latest report, 94% of surveyed advertising executives cite "difficulties scaling operations" as their biggest challenge. Why? Because digital advertising's complexity is causing a capacity crisis for ad teams. Consider that:
- The average strategist in our study loses 46.5 hours every month—over 3.5 months per year—to routine "button-pushing" tasks that don't improve profitability or campaign performance.
- The number of surveyed advertisers using three or more audience data sources has nearly tripled since 2024, suggesting that data integration is more valuable (and complex) than ever before.
- Sixty-eight percent (68%) of ad strategists manage four or more platforms to run daily advertising operations.
If you want to ensure your team can achieve its goals—and learn how top performing agencies are decoupling growth from resource constraints—this report is your guide.
The 2026 Agency AdOps Benchmark Report shows you how. Based on data from 170+ independent advertising firms, this peer-to-peer guide reveals how typical agencies operate in 2026, including advertisers' biggest challenges and most ambitious goals. Plus, you can learn how (and why) leading advertisers are embracing automated AdOps execution to deliver 2-4x the output with their current team
Get the full report to:
- Identify your time vampires: Learn which routine AdOps tasks tie up each strategist for 45+ hours every month (and how to win that time back).
- Benchmark your AdOps efficiency: Compare your accounts-per-strategist ratio against both the typical ad agency and industry leaders managing 2-4x more accounts with automation.
- Eliminate costly risks: Over 70% of advertisers cite risk mitigation as their primary reason for integrating budget management tools, eliminating overspend and errors.
- See the tangible impact of automation: Get a before-and-after look at how teams are launching accounts 67% faster and using AI-powered automation to optimize campaigns in half the time.
Download the full 2026 Benchmark Report to see how your agency stacks up against 170+ industry peers and learn how top agencies automate for growth.
