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Innocean: Surpassing Goals and Breaking Records

Background

Innocean is a global advertising agency spanning 19 countries; this case study focuses on the Tier-3 Automotive team at Innocean Canada. The automotive team executes world-class search, social, display, video ad campaign management, as well as digital planning for accounts consisting primarily of dealerships and dealer groups at the local level.

Different solutions said the same thing about automation at scale,but when we peeked under the hood, Fluency could do it all. It was powerful for new social asset creation plus search capabilities. What also stood out was its customizable approach to cross tier, peer alignment for our industry, and the ability to cross-change budget between platforms—that was unique to Fluency. It’s a game changer when you have to do it manually, thousands of times a month.
Caroline Villarroel
Group Digital Media Director, Innocean

In 2020, the Innocean team aimed to grow customer accounts by 20x—and retain its existing business with the company’s award-winning advertising strategies. This was a tall order given the high-touch service levels, while maintaining and not having to grow staff during a global pandemic.

With Fluency, Innocean was able to exceed their customer acquisition goal—and continue to delight existing clients along the way. The Innocean team’s customers saw strong sales numbers—something that was echoed across the company, with collective effort from Tier-1 and Tier-2. One managed OEM account overtook a 10- year record held by a competitor as the #2 top-selling automotive OEM in the mass import category.

The Innocean and Hyundai team also won five Canadian Marketing Association (CMA) Awards, including a Gold for Customer Experience, and Silver for Brand Building, Business Impact, Media Innovation, and Engagement.

If you're interested in more details about Fluency's partnership with Innocean, download the full case study here.

The Results

$
85
%
Conversion Rate Increase
$
1.67
%
Cost Per 1k Impressions
$
50K
%
Decrease in Paid media operational costs

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