Channel partners & integrations
As your operational system of record, Fluency seamlessly connects with the platforms and tools that power your advertising —enabling real-time data flow, automated optimizations, and unified performance insights across your tech stack.
Advertising API Partners
Fluency connects with leading advertising platforms through bi-directional APIs, enabling real-time data exchange for seamless campaign execution. Our integrations allow you to launch, manage, optimize and scale campaigns across channels—automating account creation, budget management, creative updates, and performance tracking, all from one OS. Our teams can also partner with you to create custom integrations with a wide range of providers. As a certified partner with top publishers, Fluency keeps your strategy aligned and our capabilities at the forefront of an ever-evolving ecosystem.
Integrations and Connections
Fluency connects your advertising workflows to the systems you already rely on—from CRMs, DAMs and ERP platforms to analytics and reporting tools. Our flexible integrations and data connections ensure that your advertising data flows seamlessly across your tech stack. In addition to the systems and technologies noted below, Fluency can ingest and activate any structured data format, including CSV, TSV, JSON, or XML files, from virtually any source and put it to work across your campaigns automatically.
CRM System Connections
Analytics & Inventory Systems and Data Sources
Cloud Storage & Data Systems
While the tools above represent core capabilities, we frequently build custom integrations for our clients and our OS processes over 100,000 data signals to power advertising for leading advertisers. If you have systems you need to connect to, or data you want to activate, reach out to us to discuss your unique needs.
Frequently Asked Questions
Fluency is built to work with any structured data format you have. Whether it’s CSV files, TSV files, API endpoints, or database connections, we can incorporate your data into campaign automation. Contact us to discuss your specific needs .
A bi-directional API is more than just an integration—it’s the foundation for seamless, real-time communication between your agency, advertising publishers, and marketing technology stack. By enabling two-way data transfers, you unlock automation, scalability, and efficiency across all facets of campaign management.
Key Benefits:
Real-Time Campaign Management
- Instantly create, modify, and optimize campaigns across multiple publishers from a single system.
- Bulk updates for budgets, creatives, and campaign elements across all channels simultaneously.
Cross-Channel Budgeting & Optimization
- Dynamically move and reallocate budgets across publishers based on performance.
- Automate budget pacing and adjustments to maximize ROAS without manual intervention.
Seamless Multi-Platform Execution
- Launch and manage campaigns at scale without being restricted by platform-specific workflows.
- Easily push inventory-based ads and refresh creative assets across multiple ad platforms.
Data-Driven Insights & Reporting
- Enable real-time, two-way data transfers between publishers, your CRM, analytics platform, and third-party tools.
- Quickly generate custom dashboards and cross-channel reports without manual data exports.
Scalability & Workflow Efficiency
- Automate new account creation and campaign setup, drastically reducing time-to-launch.
- Enhance team productivity by centralizing operations through a single interface.