Advertising Leader Perspectives: Programmatic Automation with Basis with Andy MacLeay
By
Andy MacLeay
July 28, 2024
Struggling to scale your programmatic strategy? Traditionally, disconnected platforms have prevented advertisers from being able to manage and automate programmatic campaigns alongside other channels.
Our partnership with Basis Technologies enables you to reduce manual work, scale programmatic ads across multiple accounts, manage programmatic alongside your other channels, and gain new audience insights—all from one centralized Digital Advertising Operating System (DAOS).
In this video, Andy MacLeay (VP of Engagement and Channels) shares insights about programmatic at scale and how automation makes it easier than ever to manage complex programmatic ad campaigns.
Programmatic automation for enterprise advertisers: benefits, trends and more
Tags
Product overview
Share this resource:
copy link
Related Content
Scaling AI Agents in Digital Advertising Operations: Cox Automotive’s People-First Agentic Strategy
Can you scale agentic AI without losing your team? Anne Thiel from Cox Automotive shares the leadership mindset you need to keep AdOps teams engaged during an agentic rollout.


