strong { color: #F82D52; }

Insights

Video

Advertising Leader Perspectives: Automation & AI in Advertising with Eric Mayhew

By

Eric Mayhew

June 6, 2024

AI and automation both serve increasingly critical roles in digital advertising.

Automation handles repetitive tasks, allowing for customization and scenario-based decisions. AI, on the other hand, acts as a creative engine, making autonomous decisions.

While they both provide benefits, understanding their core differences is key to maximizing their potential in your ad strategies. Our CPO and President, Eric Mayhew, breaks it all down succinctly in our latest video.

‍

Tags

Product overview

Share this resource:

Related Content

View all Customer Stories

Circular play button with a black triangle in the center, glowing with red and blue gradient edges.

Videos

October 21, 2025

How AI-Driven Automation Powers Scalable AdOps: Advertising Week New York 2025 Session Replay

Watch an exclusive Advertising Week New York 2025 session featuring two AI-powered automation AdOps case studies from Intuit and Cox Automotive.

Circular play button with a black triangle in the center, glowing with red and blue gradient edges.

Videos

November 13, 2024

Advertising Leader Perspectives: Strategic Budget Management with Automation with Brian McVey

Discover how budgeting automation can transform your budgeting processes, improve accuracy, and reduce stress for your team.

Circular play button with a black triangle in the center, glowing with red and blue gradient edges.

Videos

June 2, 2025

How Union Street Media Scales Programmatic Real Estate Advertising with Automation

Automation is key to propelling Union Street Media's programmatic advertising strategies for their real estate clients and increasing each strategist's capacity by 2.5x.

Circular play button with a black triangle in the center, glowing with red and blue gradient edges.