Advertising Leader Perspectives: Amazon Ads in your Media Mix with Andy MacLeay
By
Andy MacLeay
June 20, 2024
As the world’s largest online retailer, Amazon offers unique insights for advertisers by tapping into the purchasing power of millions of shoppers. Now, industries without an Amazon storefront—like home services, healthcare, real estate, and automotive—can advertise on Amazon and drive traffic to their first-party websites.
Discover how Amazon advertising can boost your organization's online presence and drive more traffic to your website in our latest interview with our VP, Channels and Engagement, Andy MacLeay where dives into:
- The importance of advertising on Amazon
- Integrating Amazon Ads into your media mix
- How to avoid a “crisis of capacity” when growing the channels your teams’ manage
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