strong { color: #F82D52; }
Insights
Video

Advertising Leader Perspectives: Amazon Ads in your Media Mix with Andy MacLeay

By
Andy MacLeay
June 20, 2024

As the world’s largest online retailer, Amazon offers unique insights for advertisers by tapping into the purchasing power of millions of shoppers. Now, industries without an Amazon storefront—like home services, healthcare, real estate, and automotive—can advertise on Amazon and drive traffic to their first-party websites. 

Discover how Amazon advertising can boost your organization's online presence and drive more traffic to your website in our latest interview with our VP, Channels and Engagement, Andy MacLeay where dives into:

  • The importance of advertising on Amazon
  • Integrating Amazon Ads into your media mix
  • How to avoid a “crisis of capacity” when growing the channels your teams’ manage

Tags
Product overview
Share this resource:
copy link

Related Content

View all Customer Stories
Circular play button with a black triangle in the center, glowing with red and blue gradient edges.
View all Customer Stories
Videos
October 21, 2025
How AI-Driven Automation Powers Scalable AdOps: Advertising Week New York 2025 Session Replay
Watch an exclusive Advertising Week New York 2025 session featuring two AI-powered automation AdOps case studies from Intuit and Cox Automotive.
Videos
November 13, 2024
Advertising Leader Perspectives: Strategic Budget Management with Automation with Brian McVey
Discover how budgeting automation can transform your budgeting processes, improve accuracy, and reduce stress for your team.
Videos
June 2, 2025
How Union Street Media Scales Programmatic Real Estate Advertising with Automation
Automation is key to propelling Union Street Media's programmatic advertising strategies for their real estate clients and increasing each strategist's capacity by 2.5x.