AdWords (now known as Google Ads) is a popular online advertising platform that allows businesses to create and display ads on Google's search results pages and other websites that are part of the Google Display Network.
There are several tools available for Google Ads account management, including:
- Google Ads Editor - a desktop application that allows users to manage multiple campaigns, make bulk edits, and work offline.
- Keyword Planner - a tool that helps users to find the right keywords for their ads by providing information on search volume, competition, and estimated cost per click.
- AdWords Scripts - a programming tool that allows users to automate AdWords management tasks such as bid management, ad scheduling, and reporting.
- Google Analytics - a web analytics service that provides insights into how users interact with websites, which can be used to optimize AdWords campaigns.
- AdWords Performance Grader - a free tool that provides a report card on the performance of AdWords campaigns, identifying areas for improvement.
- Third-party AdWords management tools - There are also many third-party tools available, such as AdEspresso, WordStream, and Optmyzr that offer advanced features for AdWords management, including campaign optimization, ad creation, and reporting.
To learn more about optimizing your AdWords workflows within your digital advertising team—and beyond—get in touch with the team at Fluency today.
