"Imagine if the work you were doing during the day could be done while you were sleeping." — Jess Petersen, VP of Paid Media at LT.agency

LT.agency is a full-service marketing agency specializing in complex, multi-location accounts. As their franchise client portfolio grew, the paid media team faced compounding operational challenges that slowed localized campaign launches and reduced their bandwidth for strategic innovation. Manual campaign setups, spreadsheet QA checks, and relentless platform adjustments stalled LT’s media team's operational capacity.

Instead of continuously hiring to keep up with the workload demand, Jess Petersen (VP of Paid Media) worked with Chase Lane (CEO) to fully overhaul their advertising operations. The company brought in Fluency to help them break through their operational plateau to drive sustainable, long-term growth for both the paid media team and the agency as a whole. 

Now that they’re using Fluency’s agentic automation solutions to orchestrate and execute core AdOps tasks, the team has eliminated the repetitive, labor-intensive tasks that used to consume their workdays. Jess and the LT team credit Fluency for the agency-wide results they’ve seen, including: 

• Drastically shorter campaign build times: Meta ad builds that once consumed an entire 40-hour work week for the digital media team are now executed in under 20 minutes.
• The elimination of costly human errors: Automated asset syncing between client uploads and campaign builds guarantees zero manual execution errors during account updates.
• Expedited quality control workflows: Exhaustive, multi-layered QA processes decreased from nearly 3 hours per campaign launch down to a swift 30 minutes.
• Hands-off budget pacing: Automated budget tracking across all client accounts eliminates the manual daily grind of platform tracking and the stressful last-of-the-month pacing puzzle.
• More capacity for high-level strategy: By offloading core technical execution to autonomous workflows, the team can spend their time developing innovative, new strategies for their clients.