The real estate market moves at lightning speed, with properties coming and going faster than many digital advertising teams can keep up. With limited resources, complex compliance requirements, and growing client demands for hyperlocal targeting, [the Union Street Media team] (https://www.fluency.inc/case-studies/union-street-media-hyper-local-real-estate-programmatic-advertising-at-scale-automation)faced significant roadblocks as their business grew—especially as a lean team of three.

Luckily, the team knew that automation could help them get the tedious, repetitive work off their plates so they could focus on building robust, localized strategies for their clients. Union Street Media brought in Fluency's Digital Advertising Operating System to launch and update campaigns across platforms in mere minutes, target audiences with precision, and focus on innovation instead of manual tasks.

Fluency's partnership with Basis Technologies also enabled the team to launch a new programmatic product that targets hyper-local audiences for their real estate clients by syncing MLS data directly into programmatic ads. Union Street Media attributes Fluency's ability to automate dynamic programmatic ads at scale with helping their clients outmaneuver real estate conglomerates on a local level—where it matters most.

Hear from the Union Street Media team about how they use Fluency to:

• Launch client campaigns in hours, not days, by running ads from data sources using automation
• Build ads automatically by syncing data from real-time MLS listings
• Launch, manage, and optimize hyper-local real estate programmatic campaigns
• Dramatically reduce operational strain while increasing strategist capacity by 2.5x
• Offer real estate clients strategic multichannel digital advertising campaigns at a cost-effective price point by leaning into automation
• Lower CPMs while improving lead quality for their clients

Watch the full video to learn how partnering with Fluency enabled Union Street Media to effectively manage and scale their clients' multichannel real estate advertising strategies. With Fluency, the team does less work and can build stronger client relationships.

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