Digital advertisers, are you ready for what 2024 has in store? From ultra-personalized ads to the explosion of social commerce and video, to new AI and automation capabilities, there will be plenty of opportunities to adapt, experiment, and ultimately drive profitable growth.
Here are the top 5 resolutions you should be embracing to ensure you have the best year yet:
- Embrace Hyper-Personalization and Localization: Use data analytics tools to gather insights on customer behavior and preferences. Then tailor your ad campaigns to match these insights and target customers at a local level.
- Leverage AI and Automation: Start by automating routine tasks such as ad postings and performance monitoring, and gradually incorporate AI for more complex tasks like predictive analysis, content personalization, and launching accounts at scale.
- Capitalize on Social Commerce: Design interactive and shoppable posts on social media platforms, and use analytics to track which types of content drive the most sales.
- Innovate with Video Advertising: Experiment with different video formats, such as live streams, short clips, or story ads, to see what resonates best with your audience across various platforms, from social media to streaming services.
- Explore New Channels and Technologies: Allocate a portion of your advertising budget to pilot emerging platforms or ad formats like programmatic, OTT, or Amazon. Analyze the ROI of these pilots to guide future investments.
Get our full list of 10 resolutions and how you can prepare for the New Year by downloading our checklist.
