Resources to help you scale your digital advertising operations
Stay ahead with the latest in automation and AI for advertising: trends, playbooks, insights, and real success stories.
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LT.agency Decouples Growth from Headcount Using Agentic Ad Operations
See how LT.agency used agentic advertising automation to break the AdOps hiring trap, successfully decoupling agency growth from headcount while scaling capacity.
Scale my ad operations
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Strategic America Automates Dynamic, Localized Home Services Ads for 150+ clients
Strategic America scaled hyper-local HVAC ads for 150+ clients using AI and agentic automation, achieving 32% lower cost per conversion and 81% reduction in CPC.
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Dealer.com Automates Amazon Sponsored Display Ads at Scale, Saving 550 Hours
Dealer.com achieved 37% CTR and 65% lower CPM by automating Amazon Sponsored Display ads at scale. Read their case study.
Implement new ad formats
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How CyberMark Achieved 80% Time Savings for Multi-Location Campaign Setup and Execution
Advertising automation and Blueprints helped CyberMark, a digital marketing agency, reduce campaign setup and execution time by 80%.
Improve multichannel performance
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Johnson Group Reduces Pacing Tasks by 90% with Advertising Budget Automation
The Johnson Group, a digital ad agency, switched to budgeting automation. The change reduced pacing tasks by 90% and drove 35% more conversions. Read more.
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How Automation Drives Performance at Scale for the Auto Industry's Largest Agency
Discover how Dealer.com, the auto industry's largest agency, leverages its partnership with Fluency to drive unprecedented results for over 3,000 advertisers.
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Union Street Media Delivers Hyper-Local Real Estate Programmatic Advertising at Scale—Powered by Automation
Learn how Union Street Media delivers localized programmatic real estate advertising to clients using automation to scale their innovative strategies.
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Click Here Digital drives time savings and scale with Fluency vs. SA360
See how Click Here Digital used Fluency's platform to automate advertising budget management, reducing the time spent on optimizations by 40%.
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Reducing Errors with Automation Increases Advertising Performance by 250%
Five Mile Marketing, a franchise agency, improved lead performance by 250% and streamlined multi-location campaign management with automation.
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BH Management, a Multifamily Enterprise, Saved $813K by Automating Localized Ads at Scale
Learn how one multifamily enterprise brought digital advertising in-house with automation, managing 300+ properties and achieving $813K in cost savings.
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Real Estate Ad Automation: Agency FIFTY3 Increases Services Managed Per Analyst by 50%+
Agency FIFTY3 used Fluency to streamline their paid media workflows, cutting setup time by 75% and dedicating more time to client success.
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Enterprise Fraud Protection: How Automation Mitigated Hundreds of Thousands in Unauthorized Ad Spend
Learn how Fluency's Budget Overspend Protection and automated Notifications helped a $50M ad agency stop fraud, saving hundreds of thousands in unauthorized spend.
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Wedgewood Weddings & Events Improves Lead Gen While Reducing Operational Costs by 50%
See how Wedgewood Weddings & Events used Fluency to automate core ad operations for their multi-location campaigns, cutting campaign management time by 90%.
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Innocean: Surpassing Goals and Breaking Records
Explore how Innocean boosted productivity 10x and achieved 740% portfolio growth using Fluency's ad automation.
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The 2026 Agency AdOps Benchmark Report
What does paid media operations look like in 2026? Get peer-to-peer data on strategist capacity, multichannel management, and top AdOps challenges.
Scale my ad operations
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AdOps Scorecard: Compare Your Ad Operations to Industry Benchmarks
Curious how your advertising operations stack up to your peers? Take this 5-question assessment to find out how you compare to key industry benchmarks.
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All
The Ultimate Guide to AI and Automation in Digital Advertising
Achieve better results with advertising AI and automation: improve targeting, remove process friction, and increase ROI. Get the guide that shows you how.
Use AI effectively
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The Executive's Playbook for Scalable Advertising Operations
Get the proven ROI roadmap for AI-powered advertising operations. Based on survey data from top advertising executives, this playbook includes a 12-month ROI roadmap and best practices from leaders who successfully scaled their AdOps.
Scale my ad operations
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The Complete Guide to Data-Powered Advertising
Turn your data into a strategic asset. Download the guide now and learn how to prepare your different advertising data sources for powering scalable advertising operations.
Activate my data
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sMedia: Using AI for Instant Advertising Campaign Analysis, Optimizations, and More
Hear how Doug McArthur, Senior Digital Advertising Strategist at sMedia, uses Muse to eliminate manual data analysis and improve client campaign results at scale.
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How AI-Driven Automation Powers Scalable AdOps: Advertising Week New York 2025 Session Replay
Watch an exclusive Advertising Week New York 2025 session featuring two AI-powered automation AdOps case studies from Intuit and Cox Automotive.
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How LT scaled multi-location AdOps capacity and growth with Fluency’s agentic automation
Discover how LT, a franchise-focused ad agency, used Fluency’s agentic advertising automation to scale AdOps capacity and reduce campaign update times by 98%.
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Unlocking Human Capacity Through AdOps Structure: Executive Perspective with Chase Lane, CEO
How can agencies break growth plateaus? Chase Lane, CEO of LT.agency, explains how pairing structure with agentic software lets them scale efficiently.
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AI-Powered Ad Operations with Muse
Muse is the only secure AI that streamlines workflows, automates tasks, and extends capacity—without sacrificing control. Ad operations will never be the same.
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Driving Results with Automated Multichannel Ad Reporting
Union Street Media shares how automated multichannel reporting tools improved workflow efficiency and client trust while reducing stress.
Improve multichannel performance
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Programmatic Real Estate at Scale: Delivering Ads Within a 1-Mile Radius for $0.50 CPM
Break free of Google and Meta's real estate geo-targeting limits. Nicole shares how Union Street Media runs hyper-local programmatic ads at scale with Fluency.
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Account-Specific Intelligence: Improved Reporting Workflows with Muse AI
See how Strategic America uses Fluency's integrated AI, Muse, to surface account-specific performance trends and instantly build detailed multichannel reporting summaries.
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How Union Street Media Scales Programmatic Real Estate Advertising with Automation
Automation is key to propelling Union Street Media's programmatic advertising strategies for their real estate clients and increasing each strategist's capacity by 2.5x.
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Advertising Leader Perspectives: Google’s Performance Max with Eric Mayhew
Google's Performance Max (PMax) has robust capabilities, but it's also resource-intensive. Automation can help you execute and manage PMax campaigns at scale.
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Advertising Leader Perspectives: AI Agents and the Digital Workforce with Eric Mayhew
Learn how to build a digital workforce using advertising AI agents for smarter, faster, and more strategic advertising operations.
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Advertising Leader Perspectives: Automation & AI in Advertising with Eric Mayhew
Discover how AI and automation play vital roles in digital advertising. Learn how automation streamlines tasks and AI fuels creativity.
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Webinar: Building Your Advertising Digital Workforce with AI Agents and Automation For Multi-Channel Scalability
Watch this on-demand webinar to learn how AI agents accelerate advertising workflows, improve productivity, and scale multi-channel campaigns with ease.
Improve multichannel performance
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How to Overcome Your AdOps Capacity Crisis For Scalable Success
Discover how proprietary data and automation can elevate ad operations with insights from Eric Mayhew and Ben Gilbert.
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Advertising Leader Perspectives: The Value of Integrated Data Systems with Heather Chevalley
Learn how integrating data and automation can streamline your agency's workflows, boost efficiency, and drive better results with AI-optimized campaigns.
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Advertising Leader Perspectives: Automation Transformation in AdOps with Eric Mayhew
Learn how AdOps automation can transform your advertising operations, increase efficiency, and drive better results for you and your clients.
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How to Safely Scale Agents Across Your AdOps: A.I. Marketers Guild Webinar with Marketecture
Learn how to safely scale AI agents within your advertising operations in this exclusive webinar from Marketecture's AI Marketers Guild.
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Advertising Leader Perspectives: Programmatic & Google Display with Andy MacLeay
Automation removes operational hurdles so you can drive results across multiple platforms, like Google Display Network (GDN) and programmatic DPSs.
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How to Design an AI Plan for Advertising Operations
How can AI scale your AdOps? Learn how to pair AI with automation to eliminate manual tasks and drive non-linear growth. Watch our exclusive webinar with Mirren.
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Advertising Leader Perspectives: Putting Data - Driven Strategies to Work with Heather Chevalley
Discover how data-powered advertising can automate tedious tasks, allowing you to focus on strategy and growth. Insights from Heather Chevalley, AVP of Growth at Fluency.
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Demo: Fluency Blueprints
Got 5 minutes? See how Fluency Blueprints automate and optimize multichannel and multi-location advertising campaign launches and management workflows at scale.
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More Performance in Less Time: How Automation Empowers Strategists at the Auto Industry's Largest Agency
Explore how Dealer.com's partnership with Fluency empowers top-tier client service in the auto industry, driving remarkable results.
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Why Fluency is One of Vermont's Best Places to Work
What makes Fluency one of the Best Places to Work in Vermont? Hear from co-founder and CEO Mike Lane about our people-first approach.
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Customize, Automate, and Optimize Your Advertising with Fluency Blueprints
Boost ad efficiency with Fluency Blueprints—automate and streamline campaigns, cutting manual tasks by up to 90%.
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Automated Advertising Reporting and AI Insights
See how to simplify multichannel ad reporting tasks with automation. Proactively spot trends and optimize campaigns with real-time data and AI insights.
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Advertising Leader Perspectives: Programmatic Automation with Basis with Andy MacLeay
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Advertising Leader Perspectives: Amazon Ads in your Media Mix with Andy MacLeay
Discover how Amazon advertising can benefit industries without an Amazon storefront. Learn about integrating Amazon into your media mix.
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How automated AdOps fuels creative growth at LT.agency
LT.agency CEO Chase Lane explains how adopting agentic advertising ops freed up agency resources to hire three new creative staff members in three months.
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Driving Performance at Scale for the Auto Industry's Largest Agency
Discover how Dealer.com, powered by Fluency, redefines automotive marketing with unparalleled data integration and operational efficiency
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Meet Fluency's Digital Advertising Operating System
See what's possible with Fluency, the only OS that delivers transformational time-saving and business efficiency for ad operations teams.
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Strategic America Automates 100s of Localized Franchise Home Services Campaigns
Agentic automation helps Strategic America launch and update hundreds of local campaigns for their home services clients in a fraction of the time.
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Scaling AI Agents in Digital Advertising Operations: Cox Automotive’s People-First Agentic Strategy
Can you scale agentic AI without losing your team? Anne Thiel from Cox Automotive shares the leadership mindset you need to keep AdOps teams engaged during an agentic rollout.
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Before and After Using Agentic Automation: LT’s Agency-Wide Operational Shift
See the dramatic before-and-after transformation at LT after trading manual, labor-intensive AdOps for Fluency’s agentic automation solutions.
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Amazon Sponsored Display: With Fluency Blueprints
Fluency's Blueprint simplifies Amazon Sponsored Display ad management, enhancing efficiency in launching accounts and campaign performance.
Implement new ad formats
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Advertising Leader Perspectives: Strategic Budget Management with Automation with Brian McVey
Discover how budgeting automation can transform your budgeting processes, improve accuracy, and reduce stress for your team.
Improve multichannel performance
All
Johnson Group Automates Budget Pacing for 2,000+ Ad Campaigns
Learn how Johnson Group, a full-service ad agency, uses automated budget pacing across nearly 2,000+ advertising campaigns every month. Fewer errors, less stress, and hands-off budget management.
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Fluency: The Digital Advertising Operating System
Fluency's Digital Advertising Operating System (DAOS) centralizes data, automates AdOps workflows, and scales campaign execution. Watch the video to see how.
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How MERGE Doubled AdOps Capacity Without Doubling Headcount: a 4As Session with Fluency
MERGE's teams use agentic automation to double Google and Microsoft Ads volume with zero risk. Heather Chevalley (Fluency) and Molly Simons (MERGE) share how at 4As.
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Real-Time Relevance: Strategic America Automates Weather-Triggered Ad Campaigns with Blueprints
Running weather-triggered ads at scale is impossible manually. Watch how Strategic America uses Fluency's agentic automation to execute localized HVAC campaigns with ease.
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Johnson Group Cuts Budget Pacing Tasks by 90% with Ad Automation
See how Fluency helped Johnson Group automate ad workflows, reduce CPC by 50%, and free up time for strategic planning and client engagement.
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Advertising Leader Perspectives: Scaling with Fluency's Blueprints with Michael Tietje
Multi-location advertising requires balancing brand consistency and localization. Strike the right balance at scale with Fluency Blueprints.
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How MERGE Operationalized Agentic Automation Across a 700-Person Agency: 4As Decisions DC 2026
MERGE (an agency with 700 people and 8 offices) doubled its AdOps capacity using Fluency. Molly Simons and Heather Chevalley discuss adopting agentic automation, change management, and more.
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Fluency at SMX Advanced 2024 | How to Create Thousands of Custom Campaigns in Seconds with Fluency Blueprints
Learn how to create thousands of custom ad campaigns in seconds with automation in this short demo of Fluency Blueprints from SMX Advanced 2024.
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Blog articles
Browse our full library of blog articles on ad automation, integrating AI into your workflows, and scaling your advertising operations.
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Using Automation for Better Advertising Compliance and Brand Safety
Simplify advertising compliance and brand safety with automation. Learn how automation minimizes risks and ensures regulatory adherence for every campaign.
Blog
Meta (Facebook) Ads
Google Ads
Paid search
Scale my ad operations
AI for Advertising Teams: A Guide to Integrated AI Workflows vs. Point Solutions
Compare AI point solutions vs integrated AI tools for AdOps teams. Learn how the right AI tool can scale growth and streamline advertising workflows.
Blog
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Use AI effectively
Data-Powered Paid Search Automation Strategies for SEM Experts
Here are seven ways automation enables you to build, run, and optimize your paid search campaigns directly from data sources (CRM, Google Sheets, etc.).
Blog
Google Ads
Microsoft Ads
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Key Trends from the 2025 Gartner Marketing Symposium/Xpo™: How AI and Automation Drive Advertising Success
Here are the top trends from the 2025 Gartner Marketing Symposium/Xpo™, including why AI and automation are driving successful advertising strategies.
Blog
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Intelligent Advertising Operations: How Muse AI Powers the Digital Workforce
Advertising’s future is AI-powered: your team should be, too. Muse can help you overcome inefficiencies, save time, and drive better outcomes at scale.
Blog
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Use AI effectively
Advertising Leaders’ Biggest AI and Automation Implementation Challenges: A Recap from Mirren Live
Advertising leaders shared their challenges, ideas, and goals for AI agency implementation and automation for AdOps during a Mirren Live 2025 mastermind session.
Blog
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Scale my ad operations
Videos
Hear from advertising leaders, learn about our solutions, and watch events, webcasts, and other videos on demand.
Unlocking Human Capacity Through AdOps Structure: Executive Perspective with Chase Lane, CEO
How can agencies break growth plateaus? Chase Lane, CEO of LT.agency, explains how pairing structure with agentic software lets them scale efficiently.
Videos
Guides
Download our most comprehensive reports and guides. Whether you want to learn about AdOps tech from the ground up or dig into advanced topics, these are for you.
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The 2026 Agency AdOps Benchmark Report
What does paid media operations look like in 2026? Get peer-to-peer data on strategist capacity, multichannel management, and top AdOps challenges.
Insights
Scale my ad operations
No items found.
The Executive's Playbook for Scalable Advertising Operations
Get the proven ROI roadmap for AI-powered advertising operations. Based on survey data from top advertising executives, this playbook includes a 12-month ROI roadmap and best practices from leaders who successfully scaled their AdOps.
Insights
Scale my ad operations
No items found.
The Complete Guide to Data-Powered Advertising
Turn your data into a strategic asset. Download the guide now and learn how to prepare your different advertising data sources for powering scalable advertising operations.
Insights
Activate my data
No items found.
AdOps Scorecard: Compare Your Ad Operations to Industry Benchmarks
Curious how your advertising operations stack up to your peers? Take this 5-question assessment to find out how you compare to key industry benchmarks.
Insights
Scale my ad operations
Paid search
Amazon Ads
Connected TV (CTV)
Google Ads
Meta (Facebook) Ads
The Ultimate Guide to AI and Automation in Digital Advertising
Achieve better results with advertising AI and automation: improve targeting, remove process friction, and increase ROI. Get the guide that shows you how.
Insights
Use AI effectively
Paid search
Meta (Facebook) Ads
Connected TV (CTV)
Amazon Ads
Microsoft Ads
Case Studies
Increase operational capacity. Reduce advertising complexity. Scale your strategies exponentially. Here's how leading advertisers made it happen with automation and AI.
LT.agency Decouples Growth from Headcount Using Agentic Ad Operations
See how LT.agency used agentic advertising automation to break the AdOps hiring trap, successfully decoupling agency growth from headcount while scaling capacity.
