RESOURCES

Resources to help you scale your digital advertising operations.

Stay ahead with the latest in automation and AI for advertising: trends, playbooks, insights, and real success stories.

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A robot-enhanced white glove
Blog
April 27, 2023

Are You a Work Glove or White Glove Agency? Why Your Organization Needs Automation to Deliver Exceptional Service

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Blog
September 22, 2022

Take the Drag Out of Site Tagging

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Blog
January 12, 2023

Automation: The Rapid Path to Solving Your Agency’s Resource Challenges

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The gears of a well-designed machine, an metaphor for automation's ease
Blog
June 9, 2019

Automation Drives Performance

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CASE STUDY
June 18, 2024
5/8/2025

How CyberMark Achieved 80% Time Savings for Multi-Location Campaign Setup and Execution

Advertising automation and Blueprints helped CyberMark, a digital marketing agency, reduce campaign setup and execution time by 80%.

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Improve multichannel performance
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CASE STUDY
December 3, 2024
5/7/2025

Johnson Group Reduces Pacing Tasks by 90% with Advertising Budget Automation

The Johnson Group, a digital ad agency, switched to budgeting automation. The change reduced pacing tasks by 90% and drove 35% more conversions. Read more.

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CASE STUDY
January 31, 2024
5/6/2025

How Automation Drives Performance at Scale for the Auto Industry's Largest Agency

Discover how Dealer.com, the auto industry's largest agency, leverages its partnership with Fluency to drive unprecedented results for over 3,000 advertisers.

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CASE STUDY
April 18, 2025
5/5/2025

Union Street Media Delivers Hyper-Local Real Estate Programmatic Advertising at Scale—Powered by Automation

Learn how Union Street Media delivers localized programmatic real estate advertising to clients using automation to scale their innovative strategies.

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CASE STUDY
June 16, 2023
5/3/2025

Click Here Digital drives time savings and scale with Fluency vs. SA360

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CASE STUDY
April 16, 2024
5/2/2025

Reducing Errors with Automation Increases Advertising Performance by 250%

Five Mile Marketing, a franchise agency, improved lead performance by 250% and streamlined multi-location campaign management with automation.

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CASE STUDY
December 1, 2022
4/29/2025

Groundbreaking Solutions for the Whole (Multi)family

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CASE STUDY
May 6, 2024
4/13/2025

Real Estate Ad Automation: Agency FIFTY3 Increases Services Managed Per Analyst by 50%+

Agency FIFTY3 used Fluency to streamline their paid media workflows, cutting setup time by 75% and dedicating more time to client success.

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CASE STUDY
August 18, 2025
1/24/2025

Enterprise Fraud Protection: How Automation Mitigated Hundreds of Thousands in Unauthorized Ad Spend

Learn how Fluency's Budget Overspend Protection and automated Notifications helped a $50M ad agency stop fraud, saving hundreds of thousands in unauthorized spend.

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Guide
June 17, 2025
4/23/2025

AdOps Scorecard: Compare Your Ad Operations to Industry Benchmarks

Curious how your advertising operations stack up to your peers? Take this 5-question assessment to find out how you compare to key industry benchmarks.

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Guide
December 30, 2024
4/23/2025

The 2025 Agency AdOps Benchmark Report

Get valuable AdOps insights from 75+ agencies and see data-backed solutions for your biggest challenges with the 2025 agency benchmark report.

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Guide
March 26, 2025
4/12/2025

The Ultimate Guide to AI and Automation in Digital Advertising

Achieve better results with advertising AI and automation: improve targeting, remove process friction, and increase ROI. Get the guide that shows you how.

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Use AI effectively
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VIDEO
August 14, 2025
6/25/2025

Product Overview: AI-Powered Ad Operations with Muse

Muse is the only secure AI that streamlines workflows, automates tasks, and extends capacity—without sacrificing control. Ad operations will never be the same.

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VIDEO
June 20, 2025
6/20/2025

Customer Story: Driving Results with Automated Multichannel Ad Reporting

Union Street Media shares how automated multichannel reporting tools improved workflow efficiency and client trust while reducing stress.

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VIDEO
June 3, 2025
5/23/2025

Customer Story: How Union Street Media Scales Programmatic Real Estate Advertising with Automation

Automation is key to propelling Union Street Media's programmatic advertising strategies for their real estate clients and increasing each strategist's capacity by 2.5x.

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VIDEO
May 12, 2025
5/8/2025

Advertising Leader Perspectives: AI Agents and the Digital Workforce with Eric Mayhew

Learn how to build a digital workforce using advertising AI agents for smarter, faster, and more strategic advertising operations.

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VIDEO
March 19, 2024
5/8/2025

Advertising Leader Perspectives: Google’s Performance Max with Eric Mayhew

Google's Performance Max (PMax) has robust capabilities, but it's also resource-intensive. Automation can help you execute and manage PMax campaigns at scale.

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VIDEO
March 27, 2025
5/7/2025

On-Demand Webinar: Building Your Advertising Digital Workforce with AI Agents and Automation For Multi-Channel Scalability

Watch this on-demand webinar to learn how AI agents accelerate advertising workflows, improve productivity, and scale multi-channel campaigns with ease.

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VIDEO
February 13, 2025
5/7/2025

Advertising Leader Perspectives: The Value of Integrated Data Systems with Heather Chevalley

Learn how integrating data and automation can streamline your agency's workflows, boost efficiency, and drive better results with AI-optimized campaigns.

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VIDEO
October 25, 2024
5/7/2025

How to Overcome Your Ad - Ops Capacity Crisis For Scalable Success

Discover how proprietary data and automation can elevate ad operations with insights from Eric Mayhew and Ben Gilbert.

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VIDEO
June 7, 2024
5/7/2025

Advertising Leader Perspectives: Automation & AI in Advertising with Eric Mayhew

Discover how AI and automation play vital roles in digital advertising. Learn how automation streamlines tasks and AI fuels creativity.

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VIDEO
December 16, 2024
5/6/2025

Advertising Leader Perspectives: Automation Transformation in AdOps with Eric Mayhew

Learn how AdOps automation can transform your advertising operations, increase efficiency, and drive better results for you and your clients.

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VIDEO
August 27, 2024
5/5/2025

Advertising Leader Perspectives: Programmatic & Google Display with Andy MacLeay

Automation removes operational hurdles so you can drive results across multiple platforms, like Google Display Network (GDN) and programmatic DPSs.

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VIDEO
September 26, 2024
5/2/2025

Advertising Leader Perspectives: Putting Data - Driven Strategies to Work with Heather Chevalley

Discover how data-powered advertising can automate tedious tasks, allowing you to focus on strategy and growth. Insights from Heather Chevalley, AVP of Growth at Fluency.

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VIDEO
May 2, 2025
5/1/2025

Product Demo: Fluency Blueprints

Got 5 minutes? See how Fluency Blueprints automate and optimize multichannel and multi-location advertising campaign launches and management workflows at scale.

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VIDEO
January 31, 2024
5/1/2025

More Performance in Less Time: How Automation Empowers Strategists at the Auto Industry's Largest Agency

Explore how Dealer.com's partnership with Fluency empowers top-tier client service in the auto industry, driving remarkable results.

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VIDEO
August 21, 2024
4/24/2025

Customize, Automate, and Optimize Your Advertising with Fluency Blueprints

Boost ad efficiency with Fluency Blueprints—automate and streamline campaigns, cutting manual tasks by up to 90%.

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VIDEO
April 24, 2025
4/22/2025

Product Overview: Automated Advertising Reporting and AI Insights

See how to simplify multichannel ad reporting tasks with automation. Proactively spot trends and optimize campaigns with real-time data and AI insights.

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VIDEO
July 29, 2024
4/17/2025

Advertising Leader Perspectives: Programmatic Automation with Basis with Andy MacLeay

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VIDEO
June 21, 2024
4/1/2025

Advertising Leader Perspectives: Amazon Ads in your Media Mix with Andy MacLeay

Discover how Amazon advertising can benefit industries without an Amazon storefront. Learn about integrating Amazon into your media mix.

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VIDEO
January 31, 2024
3/1/2025

Driving Performance at Scale for the Auto Industry's Largest Agency

Discover how Dealer.com, powered by Fluency, redefines automotive marketing with unparalleled data integration and operational efficiency

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VIDEO
June 1, 2025
2/14/2025

Meet Fluency's Digital Advertising Operating System

See what's possible with Fluency, the only OS that delivers transformational time-saving and business efficiency for ad operations teams.

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VIDEO
June 7, 2024
2/2/2025

Amazon Sponsored Display: With Fluency Blueprints

Fluency's Blueprint simplifies Amazon Sponsored Display ad management, enhancing efficiency in launching accounts and campaign performance.

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VIDEO
November 14, 2024
2/1/2025

Advertising Leader Perspectives: Strategic Budget Management with Automation with Brian McVey

Discover how budgeting automation can transform your budgeting processes, improve accuracy, and reduce stress for your team.

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Improve multichannel performance
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VIDEO
January 30, 2025
1/17/2025

Customer Story: Automating Budget Pacing for 2,000+ Ad Campaigns

Learn how Johnson Group, a full-service ad agency, uses automated budget pacing across nearly 2,000+ advertising campaigns every month. Fewer errors, less stress, and hands-off budget management.

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VIDEO
February 19, 2025
10/10/2024

Customer Story: Johnson Group Cuts Budget Pacing Tasks by 90% with Ad Automation

See how Fluency helped Johnson Group automate ad workflows, reduce CPC by 50%, and free up time for strategic planning and client engagement.

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VIDEO
June 28, 2023
6/1/2024

Fluency: The Technological Backbone of the Digital Marketing Industry

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VIDEO
April 29, 2024
5/1/2024

Advertising Leader Perspectives: Scaling with Fluency's Blueprints with Michael Tietje

Multi-location advertising requires balancing brand consistency and localization. Strike the right balance at scale with Fluency Blueprints.

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Blog articles

Browse our full library of blog articles on ad automation, integrating AI into your workflows, and scaling your advertising operations.

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Blog
April 14, 2025

Five Automation-Powered Tools that Simplify Multichannel Reporting

Struggling with multichannel reporting? Centralizing your data enables automated report creation to save time and shift your focus to high-impact work.

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Blog
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Blog
April 8, 2025

AI Governance Framework for AdOps: How to Build Secure, Compliant AI Workflows

Learn step-by-step how to build an AI governance framework for your advertising operations to safeguard data while helping human teams maximize AI’s benefits.

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Blog
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Use AI effectively
Spinning wheel indicating optimization of campaigns
Blog
April 2, 2025

Enterprise Advertising Automation: AI-Powered Solutions to Scale Campaigns in 2025

Automate enterprise advertising campaigns for efficient spend and bid optimization, creative management, and more to help increase digital conversions.

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Blog
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Scale my ad operations
Four rectangles showing different AI agents for advertising: copywriting, campaign analysis, account strategy, and reporting.
Blog
March 19, 2025

Four Essential AI Agents that Streamline Digital Advertising Operations

Learn how agentic AI can autonomously perform ad creation, strategy, analytics, and reporting tasks to improve advertising operations efficiency.

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Blog
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Hand holding up three AI sparkles
Blog
March 13, 2025

Agentic AI and the Digital Workforce: What Advertisers Need to Know

Learn how agentic AI advertising can streamline operations, enhance efficiency, and empower ad teams to focus on strategy.

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Blog
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PPC Automation
Blog
February 20, 2025

PPC Automation: A Strategist's Guide to Efficiency and ROI

PPC automation is a pivotal tool for advertisers to scale their efforts and decrease the operational burdens of managing pay-per-click campaigns.

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Blog
Google Ads
Paid search
Microsoft Ads
Paid social
Meta (Facebook) Ads
Improve multichannel performance
connection between data, automation, and Google Ads
Blog
February 18, 2025

How to Automate Google Ads in 2025: Three Use Cases for Growth

Learn effective Google Ads automation workflows for 2025: effective AI usage, optimized Performance Max campaigns, and compliant first-party data strategies.

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Blog
Google Ads
Scale my ad operations
Fluency Culture, teams collaborating
Blog
February 4, 2025

How a People-First Approach Shifts the Tech Workplace Culture Paradigm

Fluency's people-first approach is reshaping workplace culture in tech. Here’s how prioritizing employee well-being drives innovation and client satisfaction.

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Videos

Hear from advertising leaders, learn about our solutions, and watch events, webcasts, and other videos on demand.

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VIDEO

Meet Fluency's Digital Advertising Operating System

See what's possible with Fluency, the only OS that delivers transformational time-saving and business efficiency for ad operations teams.

WATCH NOW > > >
Videos
VIDEO

Advertising Leader Perspectives: AI Agents and the Digital Workforce with Eric Mayhew

Learn how to build a digital workforce using advertising AI agents for smarter, faster, and more strategic advertising operations.

WATCH NOW > > >
Videos
VIDEO

Product Demo: Fluency Blueprints

Got 5 minutes? See how Fluency Blueprints automate and optimize multichannel and multi-location advertising campaign launches and management workflows at scale.

WATCH NOW > > >
Videos

Guides

Download our most comprehensive reports and guides. Whether you want to learn about AdOps tech from the ground up or dig into advanced topics, these are for you.

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Advertising Operations scorecard meter showing below average, average, and above average for industry benchmarks
guide
June 17, 2025

AdOps Scorecard: Compare Your Ad Operations to Industry Benchmarks

Curious how your advertising operations stack up to your peers? Take this 5-question assessment to find out how you compare to key industry benchmarks.

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Insights
Paid search
Amazon Ads
Connected TV (CTV)
Google Ads
Meta (Facebook) Ads
Scale my ad operations
AI and Automation Guide
guide
March 26, 2025

The Ultimate Guide to AI and Automation in Digital Advertising

Achieve better results with advertising AI and automation: improve targeting, remove process friction, and increase ROI. Get the guide that shows you how.

Read More > > >
Insights
Paid search
Meta (Facebook) Ads
Connected TV (CTV)
Amazon Ads
Microsoft Ads
Use AI effectively
Agency AdOps Benchmark Report
guide
December 30, 2024

The 2025 Agency AdOps Benchmark Report

Get valuable AdOps insights from 75+ agencies and see data-backed solutions for your biggest challenges with the 2025 agency benchmark report.

Read More > > >
Insights
Paid search
Amazon Ads
Connected TV (CTV)
Google Ads
Meta (Facebook) Ads
Scale my ad operations
G2 logo
guide
August 26, 2024

[Infographic] Compare G2's Top Ad Ops and Automation Solutions

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Insights
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Buyer’s Guide for Ad Operations Solutions PDF pages
guide
April 26, 2024

The Buyer’s Guide for Ad Operations Solutions

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Insights
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Unlocking the Power of Multichannel Advertising at Scale Insight
guide
March 8, 2024

Unlocking the Power of Multichannel Advertising at Scale

 Whether you're looking to refine your advertising approach or overhaul it for the digital age, this guide is your roadmap to mastering multichannel advertising at scale.

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Insights
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Case studies

Increase operational capacity. Reduce advertising complexity. Scale your strategies exponentially. Here's how leading advertisers made it happen with automation and AI.

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CASE STUDY
August 18, 2025

Enterprise Fraud Protection: How Automation Mitigated Hundreds of Thousands in Unauthorized Ad Spend

Learn how Fluency's Budget Overspend Protection and automated Notifications helped a $50M ad agency stop fraud, saving hundreds of thousands in unauthorized spend.

WATCH NOW > > >
Case Studies
Union Street Media and Fluency logos over background of Union Street Media office
CASE STUDY
April 18, 2025

Union Street Media Delivers Hyper-Local Real Estate Programmatic Advertising at Scale—Powered by Automation

Learn how Union Street Media delivers localized programmatic real estate advertising to clients using automation to scale their innovative strategies.

WATCH NOW > > >
Case Studies
Johnson Group logo and Fluency Logo
CASE STUDY
December 3, 2024

Johnson Group Reduces Pacing Tasks by 90% with Advertising Budget Automation

The Johnson Group, a digital ad agency, switched to budgeting automation. The change reduced pacing tasks by 90% and drove 35% more conversions. Read more.

WATCH NOW > > >
Case Studies

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