Like most advertising agencies, Johnson Group relied on traditional digital advertising tools to complete budgeting tasks for their clients. Spreadsheets, manual entry into publishers, and even third-party tools were used to help them accurately pace budgets every month. However, as their partnership with a key multi-location client expanded, these manual processes proved to be increasingly unsustainable for the client's multichannel campaigns.
"The biggest thing that was preventing growth overall on the account was the scale," said Jared Drahonovsky, Group Media Manager at Johnson Group. “There are so many things that take two minutes, but when you multiply that by 400, that's your entire day."
Jared and his team opted to bring in Fluency to help them automate budget pacing across Google Ads and Facebook for their client's 2,000+ multi-location ad campaigns. The team now spends 90% less time on pacing workflows, giving them valuable time back to build new strategies and meet with clients.
“We've automated the whole budget pacing process," said Jared. "We don't have to touch anything. Fluency automatically refreshes every hour from our Google spreadsheets and then it’s good to go."
Read the full Johnson Group story or learn more about our advertising budget automation solutions.
