As consumers engage a growing number of ad platforms, it's becoming increasingly complex for digital advertisers to maintain a unified message across the buying journey, let alone report on performance results. Managing reports across multiple ad channels—social media, search, CTV, programmatic, and more—creates endless manual work for AdOps teams. It's no surprise that performance reporting is one of the most time-consuming tasks in advertising.
Nicole Crisbacher, Senior Marketing Manager at Union Street Media, knows these problems all too well. As the manager of a small-but-mighty paid media team at a full-service real estate marketing agency, Nicole and her team needed a faster and better way to convey their team's work to cost-sensitive clients.
Fluency's multichannel advertising reporting solutions give Nicole and her team real-time access to every client in their portfolio. They can quickly understand and activate strategies that deliver clear ROI, build client trust, and streamline operations—all while reducing manual work and stress.
Nicole and her team can now:
- Deliver multichannel performance results to clients with ease: They can strengthen client relationships by delivering clear, ROI-focused insights that matter most to their real estate clients.
- Share interactive visuals and keyword bid tracking: Visualizing performance and optimizing campaigns with real-time data is done in a few clicks.
- Access real-time multichannel reporting insights: They can answer client questions quickly and make smarter, more informed decisions.
- Drastically improve day-to-day efficiency: Accessing everything in one place, quickly, saves the team stress and expedites reporting workflows.
Watch how Fluency's automated multichannel advertising reporting tools helped Nicole's team improve strategist efficiency by 2.5x while strengthening client trust with clear value demonstration. You can also read the full Union Street Media client story to see how the team launched their programmatic advertising strategy with minimal manual work using Fluency's integration with Basis Technologies.
