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Advertising Leader Perspectives: Automation & AI in Advertising

AI and automation both serve increasingly critical roles in digital advertising. 

Automation handles repetitive tasks, allowing for customization and scenario-based decisions. AI, on the other hand, acts as a creative engine, making autonomous decisions.

While they both provide benefits, understanding their core differences is key to maximizing their potential in your ad strategies. Our CPO and President, Eric Mayhew, breaks it all down succinctly in our latest video.