Johnson Group, a full-funnel marketing agency, was hitting its operational limitations. The sheer scale of one of their multi-location client's complex ad portfolio (400+ campaigns on Meta and an additional 1,200+ on Google Ads) was becoming increasingly unsustainable. Even with in-house tools and a talented team, the company felt they couldn't manage the client's needs effectively.
The team brought in Fluency to help them manage ad campaign creation, launching, and management at scale. They were particularly interested in automating their budget pacing workflows. With the help of Fluency's advertising budget automation tools, the team reduced their budgeting tasks by 90% while focusing more time on strategic planning and customer one-on-one conversations.
Dedicating more time to strategic work—and with far fewer manual workflows—enabled Johnson Group to achieve significant results for a key customer:
- Google Ads conversion rates doubled year-over-year
- 50% decrease in Google cost per conversion (CPC)
- 35%+ increase in Google conversions
“I can't say enough about how much time automaton has saved us overall," said Jared Drahonovsky, Group Media Manager at Johnson Group. "That time savings leads into everything else. That time has allowed us to have customer conversations and make changes that we weren't able to before.”
Using Fluency enabled Jared and his team to:
- Make automated, custom pacing updates across hundreds of campaigns
- Save 15+ hours every week on budgeting and pacing tasks with automated workflows
- Reduce ad campaign creation and launches from days to mere minutes
- Restructure the team (without laying any team members off) to give account managers more time with clients
"The things that used to take us weeks to do now take us hours, maybe minutes," said Jared. "Those improvements allowed us to restructure and better serve our client.”
Want to learn more about how they did it? You can read the Johnson Group's full customer story or hear Jared talk about the specific improvements to their budget pacing strategies with automation.
