RESOURCES

Resources to help you scale your digital advertising operations.

Stay ahead with the latest in automation and AI for advertising: trends, playbooks, insights, and real success stories.

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Blog
May 12, 2025
5/12/2025

Advertising Leaders’ Biggest AI and Automation Implementation Challenges: A Recap from Mirren Live

Advertising leaders shared their challenges, ideas, and goals for AI and automation within their AdOps during a Mirren Live 2025 mastermind session.

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playbook with localization and human hand
Blog
January 8, 2025
5/8/2025

Ad Strategist Playbook: How to Activate Local Audience Data at Scale

Still reliant on cookies? There’s a better way. Here’s how to build scalable, strategic ad campaigns using first-party audience data and automation.

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Activate my data
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Blog
April 14, 2025
5/7/2025

Five Automation-Powered Tools that Simplify Multichannel Reporting

Struggling with multichannel reporting? Centralizing your data enables automated report creation to save time and shift your focus to high-impact work.

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Improve multichannel performance
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Eric Mayhew and Taren King
Blog
October 11, 2024
5/6/2025

Here Are The Key Data Trends That Advertisers Need To Know

Discover four key data trends in advertising that will help you enhance targeting, maximize first-party data, and execute multi-channel strategies effectively.

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Activate my data
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CASE STUDY
June 18, 2024
5/8/2025

Marking a Milestone for a Premier Multi-Location Digital Marketing Agency: How CyberMark Achieved 80% Time Savings for Campaign Setup and Execution with Fluency

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Improve multichannel performance
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CASE STUDY
December 3, 2024
5/7/2025

Johnson Group Reduces Pacing Tasks by 90% with Advertising Budget Automation

The Johnson Group, a digital ad agency, switched to budgeting automation. The change reduced pacing tasks by 90% and drove 35% more conversions. Read more.

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CASE STUDY
January 31, 2024
5/6/2025

How Automation Drives Performance at Scale for the Auto Industry's Largest Agency

Discover how Dealer.com, the auto industry's largest agency, leverages its partnership with Fluency to drive unprecedented results for over 3,000 advertisers.

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CASE STUDY
April 18, 2025
5/5/2025

Union Street Media Delivers Hyper-Local Real Estate Programmatic Advertising at Scale—Powered by Automation

Learn how Union Street Media delivers localized programmatic real estate advertising to clients using automation to scale their innovative strategies.

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Activate my data
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CASE STUDY
June 16, 2023
5/3/2025

Click Here Digital drives time savings and scale with Fluency vs. SA360

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CASE STUDY
April 16, 2024
5/2/2025

Going the Extra Mile: How Five Mile Marketing Achieved a 250% Increase in Advertising Performance with Fluency

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Activate my data
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CASE STUDY
December 1, 2022
4/29/2025

Groundbreaking Solutions for the Whole (Multi)family

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CASE STUDY
May 6, 2024
4/13/2025

Agency FIFTY3 and Fluency: Redefining Scale and Efficiency for a Premier Real Estate Marketing Agency

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Implement new ad formats
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Guide
December 30, 2024
4/23/2025

The 2025 Agency AdOps Benchmark Report

Get valuable AdOps insights from 75+ agencies and see data-backed solutions for your biggest challenges with the 2025 agency benchmark report.

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Guide
March 26, 2025
4/12/2025

The Ultimate Guide to AI and Automation in Digital Advertising

Achieve better results with advertising AI and automation: improve targeting, remove process friction, and increase ROI. Get the guide that shows you how.

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Use AI effectively
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VIDEO
May 12, 2025
5/8/2025

Advertising Leader Perspective: A.I Agents and the Digital Workforce with Eric Mayhew

Learn how to build a digital workforce using advertising AI agents for smarter, faster, and more strategic advertising operations.

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Use AI effectively
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VIDEO
March 19, 2024
5/8/2025

Advertising Leader Perspectives: Google’s Performance Max with Eric Mayhew

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VIDEO
March 27, 2025
5/7/2025

On-Demand Webinar: Building Your Advertising Digital Workforce with AI Agents and Automation For Multi-Channel Scalability

Watch this on-demand webinar to learn how AI agents accelerate advertising workflows, improve productivity, and scale multi-channel campaigns with ease.

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Improve multichannel performance
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VIDEO
February 13, 2025
5/7/2025

Advertising Leader Perspectives: The Value of Integrated Data Systems with Heather Chevalley

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Activate my data
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VIDEO
October 25, 2024
5/7/2025

How to Overcome Your Ad - Ops Capacity Crisis For Scalable Success

Discover how proprietary data and automation can elevate ad operations with insights from Eric Mayhew and Ben Gilbert.

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VIDEO
June 7, 2024
5/7/2025

Advertising Leader Perspectives: Automation & AI in Advertising

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Use AI effectively
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VIDEO
December 16, 2024
5/6/2025

Advertising Leader Perspectives: Automation Transformation in AdOps with Eric Mayhew

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VIDEO
August 27, 2024
5/5/2025

Advertising Leader Perspectives: Programmatic & Google Display with Andy MacLeay

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VIDEO
September 26, 2024
5/2/2025

Advertising Leader Perspectives: Putting Data - Driven Strategies to Work with Heather Chevalley

Discover how data-powered advertising can automate tedious tasks, allowing you to focus on strategy and growth. Insights from Heather Chevalley, AVP of Growth at Fluency.

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Activate my data
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VIDEO
May 2, 2025
5/1/2025

Product Demo: Fluency Blueprints

Got 5 minutes? See how Fluency Blueprints automate and optimize multichannel and multi-location advertising campaign launches and management workflows at scale.

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VIDEO
January 31, 2024
5/1/2025

More Performance in Less Time: How Automation Empowers Strategists at the Auto Industry's Largest Agency

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VIDEO
August 21, 2024
4/24/2025

Customize, Automate, and Optimize Your Advertising with Fluency Blueprints

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VIDEO
April 24, 2025
4/22/2025

Product Overview: Automated Advertising Reporting and AI Insights

See how to simplify multichannel ad reporting tasks with automation. Proactively spot trends and optimize campaigns with real-time data and AI insights.

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VIDEO
July 29, 2024
4/17/2025

Advertising Leader Perspectives: Programmatic Automation with Basis with Andy MacLeay

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Implement new ad formats
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VIDEO
June 21, 2024
4/1/2025

Advertising Leader Perspectives: Amazon Ads in your Media Mix with Andy MacLeay

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Implement new ad formats
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VIDEO
January 31, 2024
3/1/2025

Driving Performance at Scale for the Auto Industry's Largest Agency

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VIDEO
June 7, 2024
2/2/2025

Amazon Sponsored Display: With Fluency Blueprints

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Implement new ad formats
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VIDEO
November 14, 2024
2/1/2025

Advertising Leader Perspectives: Strategic Budget Management with Automation with Brian McVey

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Improve multichannel performance
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VIDEO
June 28, 2023
6/1/2024

Fluency: The Technological Backbone of the Digital Marketing Industry

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VIDEO
April 29, 2024
5/1/2024

Advertising Leader Perspectives: Scaling with Fluency's Blueprints with Michael Tietje

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Blog articles

Browse our full library of blog articles on ad automation, integrating AI into your workflows, and scaling your advertising operations.

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underspend and overspend meter
Blog
December 4, 2024

What Advertisers Need to Know About Ad Budgeting Management in 2025

Elevate your ad budgeting strategy in 2025 with automation. Ditch pacing spreadsheets with overspend protection and automated cross-channel reallocation.

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Blog
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Improve multichannel performance
Blog
November 26, 2024

Tech-enabled Strategies to Find and Retain AdOps Talent In 2025

Explore three tech-driven solutions to address the talent scarcity in digital advertising to strategically future-proof your agency's valuable workforce.

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Blog
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Scale my ad operations
Fluency Logo with Soc2 badge
Blog
November 25, 2024

SOC2 and Our Ongoing Commitment to Data Security

Advertising data security is a must-have for you and your customers. Here’s why a SOC 2-certified partner (like Fluency) is the best choice for you.

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Blog
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someone clicking the remote pointing at tv
Blog
November 20, 2024

Unlocking Connected TV Success: Using Automation to Drive Scalable CTV Advertising

Scale your Connected TV workflows for high-impact campaigns. Learn how automated CTV advertising can improve performance and deepen engagement.

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Blog
Connected TV (CTV)
Implement new ad formats
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Blog
November 11, 2024

Budget Automation Management for Time Savings and Performance: Key Strategies and Solutions for AdOps Teams

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Blog
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coins stacked with buildings on top of them
Blog
November 7, 2024

The Best Budgeting Automation Tools for Franchises

Simplify franchise budget management with automation: streamline reallocation, enable strategic pacing, and eliminate overspend for every location.

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Blog
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Improve multichannel performance
Blog
November 4, 2024

Time-saving Automation Strategies You Need for Seasonal Campaign Success

Ready to nail your Q4 goals? These time-saving tools enhance targeting, budget management, and performance for standout holiday ad campaigns.

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Blog
Google Ads
Improve multichannel performance
ad with notifications over a purple blue background
Blog
October 29, 2024

Three Ways Ad Strategists Can Manage Campaigns In Bulk

Automation tools for bulk ad changes—across channels, ads, and campaign—are your secret to Q4 success. Here are three time-saving and stress-reducing tools.

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Blog
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Improve multichannel performance

Videos

Hear from advertising leaders, learn about our solutions, and watch events, webcasts, and other videos on demand.

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VIDEO

On-Demand Webinar: Building Your Advertising Digital Workforce with AI Agents and Automation For Multi-Channel Scalability

Watch this on-demand webinar to learn how AI agents accelerate advertising workflows, improve productivity, and scale multi-channel campaigns with ease.

WATCH NOW > > >
Videos
VIDEO

Advertising Leader Perspectives: The Value of Integrated Data Systems with Heather Chevalley

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Videos
VIDEO

Advertising Leader Perspectives: Automation Transformation in AdOps with Eric Mayhew

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Videos

Guides

Download our most comprehensive reports and guides. Whether you want to learn about AdOps tech from the ground up or dig into advanced topics, these are for you.

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AI and Automation Guide
guide
March 26, 2025

The Ultimate Guide to AI and Automation in Digital Advertising

Achieve better results with advertising AI and automation: improve targeting, remove process friction, and increase ROI. Get the guide that shows you how.

Read More > > >
Insights
Paid search
Meta (Facebook) Ads
Connected TV (CTV)
Amazon Ads
Microsoft Ads
Use AI effectively
Agency AdOps Benchmark Report
guide
December 30, 2024

The 2025 Agency AdOps Benchmark Report

Get valuable AdOps insights from 75+ agencies and see data-backed solutions for your biggest challenges with the 2025 agency benchmark report.

Read More > > >
Insights
Paid search
Amazon Ads
Connected TV (CTV)
Google Ads
Meta (Facebook) Ads
Scale my ad operations
G2 logo
guide
August 26, 2024

[Infographic] Compare G2's Top Ad Ops and Automation Solutions

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Insights
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Buyer’s Guide for Ad Operations Solutions PDF pages
guide
April 26, 2024

The Buyer’s Guide for Ad Operations Solutions

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Insights
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Unlocking the Power of Multichannel Advertising at Scale Insight
guide
March 8, 2024

Unlocking the Power of Multichannel Advertising at Scale

 Whether you're looking to refine your advertising approach or overhaul it for the digital age, this guide is your roadmap to mastering multichannel advertising at scale.

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Insights
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Elevate Your Digital Advertising Game in 2024: Trends, Tips, and Resolutions
guide
November 30, 2023

Elevate Your Digital Advertising Game in 2024: Trends, Tips, and Resolutions

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Insights
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Case studies

Increase operational capacity. Reduce advertising complexity. Scale your strategies exponentially. Here's how leading advertisers made it happen with automation and AI.

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Union Street Media and Fluency logos over background of Union Street Media office
CASE STUDY
April 18, 2025

Union Street Media Delivers Hyper-Local Real Estate Programmatic Advertising at Scale—Powered by Automation

Learn how Union Street Media delivers localized programmatic real estate advertising to clients using automation to scale their innovative strategies.

WATCH NOW > > >
Case Studies
Johnson Group logo and Fluency Logo
CASE STUDY
December 3, 2024

Johnson Group Reduces Pacing Tasks by 90% with Advertising Budget Automation

The Johnson Group, a digital ad agency, switched to budgeting automation. The change reduced pacing tasks by 90% and drove 35% more conversions. Read more.

WATCH NOW > > >
Case Studies
CyberMark and Fluencys logo
CASE STUDY
June 18, 2024

Marking a Milestone for a Premier Multi-Location Digital Marketing Agency: How CyberMark Achieved 80% Time Savings for Campaign Setup and Execution with Fluency

WATCH NOW > > >
Case Studies

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