RESOURCES

Resources to help you scale your digital advertising operations.

Stay ahead with the latest in automation and AI for advertising: trends, playbooks, insights, and real success stories.

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Eric Mayhew and Taren King
Blog
October 11, 2024
5/6/2025

Here Are The Key Data Trends That Advertisers Need To Know

Discover four key data trends in advertising that will help you enhance targeting, maximize first-party data, and execute multi-channel strategies effectively.

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ad with notifications over a purple blue background
Blog
October 29, 2024
5/4/2025

Three Ways Ad Strategists Can Manage Campaigns In Bulk

Automation tools for bulk ad changes—across channels, ads, and campaign—are your secret to Q4 success. Here are three time-saving and stress-reducing tools.

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Improve multichannel performance
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Data-Driven Advertising
Blog
January 19, 2024
5/2/2025

Mastering Data-Driven Advertising: Innovative Tools & Strategies for Enhanced Performance

Discover innovative data-driven advertising techniques and essential data types for powering both B2B and B2C advertising success.

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Blog
May 5, 2025
5/1/2025

Building Scalable AdOps with AI and Automation: Lessons from POSSIBLE 2025

Scaling your AdOps requires tech that amplifies human expertise. Here are four ways Intuit SMB Media Labs uses automation and AI, as shared at POSSIBLE 2025.

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CASE STUDY
June 18, 2024
5/8/2025

Marking a Milestone for a Premier Multi-Location Digital Marketing Agency: How CyberMark Achieved 80% Time Savings for Campaign Setup and Execution with Fluency

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Improve multichannel performance
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CASE STUDY
December 3, 2024
5/7/2025

Johnson Group Reduces Pacing Tasks by 90% with Advertising Budget Automation

The Johnson Group, a digital ad agency, switched to budgeting automation. The change reduced pacing tasks by 90% and drove 35% more conversions. Read more.

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CASE STUDY
January 31, 2024
5/6/2025

How Automation Drives Performance at Scale for the Auto Industry's Largest Agency

Discover how Dealer.com, the auto industry's largest agency, leverages its partnership with Fluency to drive unprecedented results for over 3,000 advertisers.

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CASE STUDY
April 18, 2025
5/5/2025

Union Street Media Delivers Hyper-Local Real Estate Programmatic Advertising at Scale—Powered by Automation

Learn how Union Street Media delivers localized programmatic real estate advertising to clients using automation to scale their innovative strategies.

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CASE STUDY
June 16, 2023
5/3/2025

Click Here Digital drives time savings and scale with Fluency vs. SA360

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CASE STUDY
April 16, 2024
5/2/2025

Going the Extra Mile: How Five Mile Marketing Achieved a 250% Increase in Advertising Performance with Fluency

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CASE STUDY
December 1, 2022
4/29/2025

Groundbreaking Solutions for the Whole (Multi)family

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CASE STUDY
May 6, 2024
4/13/2025

Agency FIFTY3 and Fluency: Redefining Scale and Efficiency for a Premier Real Estate Marketing Agency

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Implement new ad formats
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Guide
December 30, 2024
4/23/2025

The 2025 Agency AdOps Benchmark Report

Get valuable AdOps insights from 75+ agencies and see data-backed solutions for your biggest challenges with the 2025 agency benchmark report.

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Scale my ad operations
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Guide
March 26, 2025
4/12/2025

The Ultimate Guide to AI and Automation in Digital Advertising

Achieve better results with advertising AI and automation: improve targeting, remove process friction, and increase ROI. Get the guide that shows you how.

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Use AI effectively
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VIDEO
May 12, 2025
5/8/2025

Advertising Leader Perspectives: AI Agents and the Digital Workforce with Eric Mayhew

Learn how to build a digital workforce using advertising AI agents for smarter, faster, and more strategic advertising operations.

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Use AI effectively
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VIDEO
March 19, 2024
5/8/2025

Advertising Leader Perspectives: Google’s Performance Max with Eric Mayhew

Google's Performance Max (PMax) has robust capabilities, but it's also resource-intensive. Automation can help you execute and manage PMax campaigns at scale.

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Implement new ad formats
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VIDEO
March 27, 2025
5/7/2025

On-Demand Webinar: Building Your Advertising Digital Workforce with AI Agents and Automation For Multi-Channel Scalability

Watch this on-demand webinar to learn how AI agents accelerate advertising workflows, improve productivity, and scale multi-channel campaigns with ease.

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Improve multichannel performance
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VIDEO
February 13, 2025
5/7/2025

Advertising Leader Perspectives: The Value of Integrated Data Systems with Heather Chevalley

Learn how integrating data and automation can streamline your agency's workflows, boost efficiency, and drive better results with AI-optimized campaigns.

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VIDEO
October 25, 2024
5/7/2025

How to Overcome Your Ad - Ops Capacity Crisis For Scalable Success

Discover how proprietary data and automation can elevate ad operations with insights from Eric Mayhew and Ben Gilbert.

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VIDEO
June 7, 2024
5/7/2025

Advertising Leader Perspectives: Automation & AI in Advertising with Eric Mayhew

Discover how AI and automation play vital roles in digital advertising. Learn how automation streamlines tasks and AI fuels creativity.

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Use AI effectively
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VIDEO
December 16, 2024
5/6/2025

Advertising Leader Perspectives: Automation Transformation in AdOps with Eric Mayhew

Learn how AdOps automation can transform your advertising operations, increase efficiency, and drive better results for you and your clients.

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VIDEO
August 27, 2024
5/5/2025

Advertising Leader Perspectives: Programmatic & Google Display with Andy MacLeay

Automation removes operational hurdles so you can drive results across multiple platforms, like Google Display Network (GDN) and programmatic DPSs.

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VIDEO
September 26, 2024
5/2/2025

Advertising Leader Perspectives: Putting Data - Driven Strategies to Work with Heather Chevalley

Discover how data-powered advertising can automate tedious tasks, allowing you to focus on strategy and growth. Insights from Heather Chevalley, AVP of Growth at Fluency.

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VIDEO
May 2, 2025
5/1/2025

Product Demo: Fluency Blueprints

Got 5 minutes? See how Fluency Blueprints automate and optimize multichannel and multi-location advertising campaign launches and management workflows at scale.

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VIDEO
January 31, 2024
5/1/2025

More Performance in Less Time: How Automation Empowers Strategists at the Auto Industry's Largest Agency

Explore how Dealer.com's partnership with Fluency empowers top-tier client service in the auto industry, driving remarkable results.

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VIDEO
August 21, 2024
4/24/2025

Customize, Automate, and Optimize Your Advertising with Fluency Blueprints

Boost ad efficiency with Fluency Blueprints—automate and streamline campaigns, cutting manual tasks by up to 90%.

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VIDEO
April 24, 2025
4/22/2025

Product Overview: Automated Advertising Reporting and AI Insights

See how to simplify multichannel ad reporting tasks with automation. Proactively spot trends and optimize campaigns with real-time data and AI insights.

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VIDEO
July 29, 2024
4/17/2025

Advertising Leader Perspectives: Programmatic Automation with Basis with Andy MacLeay

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Implement new ad formats
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VIDEO
June 21, 2024
4/1/2025

Advertising Leader Perspectives: Amazon Ads in your Media Mix with Andy MacLeay

Discover how Amazon advertising can benefit industries without an Amazon storefront. Learn about integrating Amazon into your media mix.

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Implement new ad formats
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VIDEO
January 31, 2024
3/1/2025

Driving Performance at Scale for the Auto Industry's Largest Agency

Discover how Dealer.com, powered by Fluency, redefines automotive marketing with unparalleled data integration and operational efficiency

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Scale my ad operations
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VIDEO
June 7, 2024
2/2/2025

Amazon Sponsored Display: With Fluency Blueprints

Fluency's Blueprint simplifies Amazon Sponsored Display ad management, enhancing efficiency in launching accounts and campaign performance.

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Implement new ad formats
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VIDEO
November 14, 2024
2/1/2025

Advertising Leader Perspectives: Strategic Budget Management with Automation with Brian McVey

Discover how budgeting automation can transform your budgeting processes, improve accuracy, and reduce stress for your team.

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Improve multichannel performance
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VIDEO
June 28, 2023
6/1/2024

Fluency: The Technological Backbone of the Digital Marketing Industry

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VIDEO
April 29, 2024
5/1/2024

Advertising Leader Perspectives: Scaling with Fluency's Blueprints with Michael Tietje

Multi-location advertising requires balancing brand consistency and localization. Strike the right balance at scale with Fluency Blueprints.

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Scale my ad operations
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Blog articles

Browse our full library of blog articles on ad automation, integrating AI into your workflows, and scaling your advertising operations.

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Blog
April 22, 2024

Empowering Ad Operations Teams with Automation and AI: Lessons Learned at POSSIBLE

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Blog
Programmatic
Amazon Ads
Scale my ad operations
Fluency and G2 logos with spring badges
Blog
April 5, 2024

Fluency Tops G2 Rankings for the Fourth Consecutive Quarter

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Blog
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Blog
March 28, 2024

Your Guide to Performance Max Automation: Strategies and Considerations for Google’s Latest Ad Format

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Blog
Google Ads
Implement new ad formats
Blog
March 20, 2024

The Channel Updates that Advertisers Need to Know: Key Evolutions at Google, Facebook, and Microsoft

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Blog
Google Ads
Meta (Facebook) Ads
Microsoft Ads
Improve multichannel performance
Blog
March 6, 2024

Google changed its geo-targeting limits: Here's what advertisers need to know

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Blog
Google Ads
Implement new ad formats
Rearchitecting ad operations
Blog
March 1, 2024

Re-Architecting your Ad Operations with Automation: Impact on People & Processes

Implementing automation signifies a substantial transformation. This article clarifies how implementing automation impacts duties and roles within ad operations teams and best practices to facilitate the change management necessary to reap the rewards of implementing automation.

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Blog
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Scale my ad operations
Multichannel Advertising at Scale
Blog
February 21, 2024

[VIDEO] Fluency on AdAge: Multichannel at Scale

Explore how agencies and brands can skillfully leverage AI and automation to streamline and accererate multichannel advertising strategy. Discover the power of these technologies in driving tangible and scalable value - not just experimentation, to help your organization grow faster without making tradeoffs to your ad strategy and execution.

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Blog
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Improve multichannel performance
Localized advertising at scale
Blog
February 15, 2024

Personalized Advertising Strategies: How Brands Win Connections

Discover effective strategies, success stories and the role of automation to excel in localization and personalization at scale.

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Blog
Google Ads
Meta (Facebook) Ads
Programmatic
Connected TV (CTV)
Activate my data

Videos

Hear from advertising leaders, learn about our solutions, and watch events, webcasts, and other videos on demand.

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VIDEO

On-Demand Webinar: Building Your Advertising Digital Workforce with AI Agents and Automation For Multi-Channel Scalability

Watch this on-demand webinar to learn how AI agents accelerate advertising workflows, improve productivity, and scale multi-channel campaigns with ease.

WATCH NOW > > >
Videos
VIDEO

Advertising Leader Perspectives: The Value of Integrated Data Systems with Heather Chevalley

Learn how integrating data and automation can streamline your agency's workflows, boost efficiency, and drive better results with AI-optimized campaigns.

WATCH NOW > > >
Videos
VIDEO

Advertising Leader Perspectives: Automation Transformation in AdOps with Eric Mayhew

Learn how AdOps automation can transform your advertising operations, increase efficiency, and drive better results for you and your clients.

WATCH NOW > > >
Videos

Guides

Download our most comprehensive reports and guides. Whether you want to learn about AdOps tech from the ground up or dig into advanced topics, these are for you.

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AI and Automation Guide
guide
March 26, 2025

The Ultimate Guide to AI and Automation in Digital Advertising

Achieve better results with advertising AI and automation: improve targeting, remove process friction, and increase ROI. Get the guide that shows you how.

Read More > > >
Insights
Paid search
Meta (Facebook) Ads
Connected TV (CTV)
Amazon Ads
Microsoft Ads
Use AI effectively
Agency AdOps Benchmark Report
guide
December 30, 2024

The 2025 Agency AdOps Benchmark Report

Get valuable AdOps insights from 75+ agencies and see data-backed solutions for your biggest challenges with the 2025 agency benchmark report.

Read More > > >
Insights
Paid search
Amazon Ads
Connected TV (CTV)
Google Ads
Meta (Facebook) Ads
Scale my ad operations
G2 logo
guide
August 26, 2024

[Infographic] Compare G2's Top Ad Ops and Automation Solutions

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Insights
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Buyer’s Guide for Ad Operations Solutions PDF pages
guide
April 26, 2024

The Buyer’s Guide for Ad Operations Solutions

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Insights
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Unlocking the Power of Multichannel Advertising at Scale Insight
guide
March 8, 2024

Unlocking the Power of Multichannel Advertising at Scale

 Whether you're looking to refine your advertising approach or overhaul it for the digital age, this guide is your roadmap to mastering multichannel advertising at scale.

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Insights
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Elevate Your Digital Advertising Game in 2024: Trends, Tips, and Resolutions
guide
November 30, 2023

Elevate Your Digital Advertising Game in 2024: Trends, Tips, and Resolutions

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Insights
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Case studies

Increase operational capacity. Reduce advertising complexity. Scale your strategies exponentially. Here's how leading advertisers made it happen with automation and AI.

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Union Street Media and Fluency logos over background of Union Street Media office
CASE STUDY
April 18, 2025

Union Street Media Delivers Hyper-Local Real Estate Programmatic Advertising at Scale—Powered by Automation

Learn how Union Street Media delivers localized programmatic real estate advertising to clients using automation to scale their innovative strategies.

WATCH NOW > > >
Case Studies
Johnson Group logo and Fluency Logo
CASE STUDY
December 3, 2024

Johnson Group Reduces Pacing Tasks by 90% with Advertising Budget Automation

The Johnson Group, a digital ad agency, switched to budgeting automation. The change reduced pacing tasks by 90% and drove 35% more conversions. Read more.

WATCH NOW > > >
Case Studies
CyberMark and Fluencys logo
CASE STUDY
June 18, 2024

Marking a Milestone for a Premier Multi-Location Digital Marketing Agency: How CyberMark Achieved 80% Time Savings for Campaign Setup and Execution with Fluency

WATCH NOW > > >
Case Studies

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