Eric Mayhew

Intelligent Advertising Operations: How Muse AI Powers the Digital Workforce

Advertising’s future is AI-powered: your team should be, too. Muse can help you overcome inefficiencies, save time, and drive better outcomes at scale.

AI Governance Framework for AdOps: How to Build Secure, Compliant AI Workflows

Learn step-by-step how to build an AI governance framework for your advertising operations to safeguard data while helping human teams maximize AI’s benefits.

Four Essential AI Agents that Streamline Digital Advertising Operations

Learn how agentic AI can autonomously perform ad creation, strategy, analytics, and reporting tasks to improve advertising operations efficiency.

Agentic AI and the Digital Workforce: What Advertisers Need to Know

Learn how agentic AI advertising can streamline operations, enhance efficiency, and empower ad teams to focus on strategy.

AI and Automation: Understanding the Key Technologies Powering Digital Advertising, and How to Leverage Them

Audience Activation Playbook: How to Activate Local Audience Data at Scale

Still reliant on cookies? Learn how to turn your first-party audience data into targetable segments for scalable, localized ad campaigns.

Google changed its geo-targeting limits: Here's what advertisers need to know

Readying Your Agency for Growth in 2024: Key Strategic Opportunities for Advertisers

How AI Can Complement Automation to Drive Success at Scale: Four Key Applications

How to Make a Business Case for Automation

Solid Fundamentals Prepare You For Bid Management

Founders View: In The Groove