RESOURCES

Resources to help you scale your digital advertising operations.

Stay ahead with the latest in automation and AI for advertising: trends, playbooks, insights, and real success stories.

Select your goal

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Blog
May 12, 2025
5/12/2025

Advertising Leaders’ Biggest AI and Automation Implementation Challenges: A Recap from Mirren Live

Advertising leaders shared their challenges, ideas, and goals for AI and automation within their AdOps during a Mirren Live 2025 mastermind session.

Read More > > >
Scale my ad operations
All
playbook with localization and human hand
Blog
January 8, 2025
5/8/2025

Ad Strategist Playbook: How to Activate Local Audience Data at Scale

Still reliant on cookies? There’s a better way. Here’s how to build scalable, strategic ad campaigns using first-party audience data and automation.

Read More > > >
Activate my data
All
Blog
April 14, 2025
5/7/2025

Five Automation-Powered Tools that Simplify Multichannel Reporting

Struggling with multichannel reporting? Centralizing your data enables automated report creation to save time and shift your focus to high-impact work.

Read More > > >
Improve multichannel performance
All
Eric Mayhew and Taren King
Blog
October 11, 2024
5/6/2025

Here Are The Key Data Trends That Advertisers Need To Know

Discover four key data trends in advertising that will help you enhance targeting, maximize first-party data, and execute multi-channel strategies effectively.

Read More > > >
Activate my data
All
CASE STUDY
June 18, 2024
5/8/2025

Marking a Milestone for a Premier Multi-Location Digital Marketing Agency: How CyberMark Achieved 80% Time Savings for Campaign Setup and Execution with Fluency

Read More > > >
Improve multichannel performance
All
CASE STUDY
December 3, 2024
5/7/2025

Johnson Group Reduces Pacing Tasks by 90% with Advertising Budget Automation

The Johnson Group, a digital ad agency, switched to budgeting automation. The change reduced pacing tasks by 90% and drove 35% more conversions. Read more.

Read More > > >
Scale my ad operations
All
CASE STUDY
January 31, 2024
5/6/2025

How Automation Drives Performance at Scale for the Auto Industry's Largest Agency

Discover how Dealer.com, the auto industry's largest agency, leverages its partnership with Fluency to drive unprecedented results for over 3,000 advertisers.

Read More > > >
Scale my ad operations
All
CASE STUDY
April 18, 2025
5/5/2025

Union Street Media Delivers Hyper-Local Real Estate Programmatic Advertising at Scale—Powered by Automation

Learn how Union Street Media delivers localized programmatic real estate advertising to clients using automation to scale their innovative strategies.

Read More > > >
Activate my data
All
CASE STUDY
June 16, 2023
5/3/2025

Click Here Digital drives time savings and scale with Fluency vs. SA360

Read More > > >
Scale my ad operations
All
CASE STUDY
April 16, 2024
5/2/2025

Going the Extra Mile: How Five Mile Marketing Achieved a 250% Increase in Advertising Performance with Fluency

Read More > > >
Activate my data
All
CASE STUDY
December 1, 2022
4/29/2025

Groundbreaking Solutions for the Whole (Multi)family

Read More > > >
Scale my ad operations
All
CASE STUDY
May 6, 2024
4/13/2025

Agency FIFTY3 and Fluency: Redefining Scale and Efficiency for a Premier Real Estate Marketing Agency

Read More > > >
Implement new ad formats
All
Guide
December 30, 2024
4/23/2025

The 2025 Agency AdOps Benchmark Report

Get valuable AdOps insights from 75+ agencies and see data-backed solutions for your biggest challenges with the 2025 agency benchmark report.

Read More > > >
Scale my ad operations
All
Guide
March 26, 2025
4/12/2025

The Ultimate Guide to AI and Automation in Digital Advertising

Achieve better results with advertising AI and automation: improve targeting, remove process friction, and increase ROI. Get the guide that shows you how.

Read More > > >
Use AI effectively
All
VIDEO
May 12, 2025
5/8/2025

Advertising Leader Perspective: A.I Agents and the Digital Workforce with Eric Mayhew

Learn how to build a digital workforce using advertising AI agents for smarter, faster, and more strategic advertising operations.

Read More > > >
Use AI effectively
All
VIDEO
March 19, 2024
5/8/2025

Advertising Leader Perspectives: Google’s Performance Max with Eric Mayhew

Read More > > >
Implement new ad formats
All
VIDEO
March 27, 2025
5/7/2025

On-Demand Webinar: Building Your Advertising Digital Workforce with AI Agents and Automation For Multi-Channel Scalability

Watch this on-demand webinar to learn how AI agents accelerate advertising workflows, improve productivity, and scale multi-channel campaigns with ease.

Read More > > >
Improve multichannel performance
All
VIDEO
February 13, 2025
5/7/2025

Advertising Leader Perspectives: The Value of Integrated Data Systems with Heather Chevalley

Read More > > >
Activate my data
All
VIDEO
October 25, 2024
5/7/2025

How to Overcome Your Ad - Ops Capacity Crisis For Scalable Success

Discover how proprietary data and automation can elevate ad operations with insights from Eric Mayhew and Ben Gilbert.

Read More > > >
Scale my ad operations
All
VIDEO
June 7, 2024
5/7/2025

Advertising Leader Perspectives: Automation & AI in Advertising

Read More > > >
Use AI effectively
All
VIDEO
December 16, 2024
5/6/2025

Advertising Leader Perspectives: Automation Transformation in AdOps with Eric Mayhew

Read More > > >
Scale my ad operations
All
VIDEO
August 27, 2024
5/5/2025

Advertising Leader Perspectives: Programmatic & Google Display with Andy MacLeay

Read More > > >
Implement new ad formats
All
VIDEO
September 26, 2024
5/2/2025

Advertising Leader Perspectives: Putting Data - Driven Strategies to Work with Heather Chevalley

Discover how data-powered advertising can automate tedious tasks, allowing you to focus on strategy and growth. Insights from Heather Chevalley, AVP of Growth at Fluency.

Read More > > >
Activate my data
All
VIDEO
May 2, 2025
5/1/2025

Product Demo: Fluency Blueprints

Got 5 minutes? See how Fluency Blueprints automate and optimize multichannel and multi-location advertising campaign launches and management workflows at scale.

Read More > > >
Scale my ad operations
All
VIDEO
January 31, 2024
5/1/2025

More Performance in Less Time: How Automation Empowers Strategists at the Auto Industry's Largest Agency

Read More > > >
Scale my ad operations
All
VIDEO
August 21, 2024
4/24/2025

Customize, Automate, and Optimize Your Advertising with Fluency Blueprints

Read More > > >
Scale my ad operations
All
VIDEO
April 24, 2025
4/22/2025

Product Overview: Fluency Reporting and Insights

See how to simplify multichannel ad reporting tasks with Fluency. Proactively spot trends and optimize campaigns with real-time data and AI insights.

Read More > > >
Scale my ad operations
All
VIDEO
July 29, 2024
4/17/2025

Advertising Leader Perspectives: Programmatic Automation with Basis with Andy MacLeay

Read More > > >
Implement new ad formats
All
VIDEO
June 21, 2024
4/1/2025

Advertising Leader Perspectives: Amazon Ads in your Media Mix with Andy MacLeay

Read More > > >
Implement new ad formats
All
VIDEO
January 31, 2024
3/1/2025

Driving Performance at Scale for the Auto Industry's Largest Agency

Read More > > >
Scale my ad operations
All
VIDEO
June 7, 2024
2/2/2025

Amazon Sponsored Display: With Fluency Blueprints

Read More > > >
Implement new ad formats
All
VIDEO
November 14, 2024
2/1/2025

Advertising Leader Perspectives: Strategic Budget Management with Automation with Brian McVey

Read More > > >
Improve multichannel performance
All
VIDEO
April 29, 2024
5/1/2024

Advertising Leader Perspectives: Scaling with Fluency's Blueprints with Michael Tietje

Read More > > >
Scale my ad operations
All
VIDEO
June 28, 2023

Fluency: The Technological Backbone of the Digital Marketing Industry

Read More > > >
Scale my ad operations
All

No posts found.

Blog articles

Browse our full library of blog articles on ad automation, integrating AI into your workflows, and scaling your advertising operations.

>
>
>
Read all blog posts
>
>
>
Filters
Filters
Clock button
Filter by Goal
Clear
Filter by Channels
Clear
Filter by Categories
Clear
Filter item
Showing 0 of 0
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Four rectangles showing different AI agents for advertising: copywriting, campaign analysis, account strategy, and reporting.
Blog
March 19, 2025

Four Essential AI Agents that Streamline Digital Advertising Operations

Learn how agentic AI can autonomously perform ad creation, strategy, analytics, and reporting tasks to improve advertising operations efficiency.

Read More > > >
Blog
No items found.
Scale my ad operations
Hand holding up three AI sparkles
Blog
March 13, 2025

Agentic AI and the Digital Workforce: What Advertisers Need to Know

Learn how agentic AI advertising can streamline operations, enhance efficiency, and empower ad teams to focus on strategy.

Read More > > >
Blog
No items found.
Use AI effectively
three buckets, one with funnel organizing data, one with settings wheel spinning and one with a check mark
Blog
March 11, 2025

How to Use Automation to Scale Amazon Sponsored Display Ads: A Guide for Brands and Agencies

Discover Amazon Sponsored Display advertising strategies for maximizing impact and conversions while gaining valuable insights to scale your campaigns.

Read More > > >
Blog
No items found.
PPC Automation
Blog
February 20, 2025

The Power of PPC Automation: Everything Ad Strategists Should Know

PPC automation is a pivotal tool for advertisers to scale their efforts and decrease the operational burdens of managing pay-per-click campaigns.

Read More > > >
Blog
Google Ads
Paid search
Microsoft Ads
Paid social
Meta (Facebook) Ads
Improve multichannel performance
connection between data, automation, and Google Ads
Blog
February 18, 2025

How to Automate Google Ads in 2025: Three Use Cases for Growth

Learn effective Google Ads automation workflows for 2025: effective AI usage, optimized Performance Max campaigns, and compliant first-party data strategies.

Read More > > >
Blog
Google Ads
Scale my ad operations
Fluency Culture, teams collaborating
Blog
February 4, 2025

How a People-First Approach Shifts the Tech Workplace Culture Paradigm

Fluency's people-first approach is reshaping workplace culture in tech. Here’s how prioritizing employee well-being drives innovation and client satisfaction.

Read More > > >
Blog
No items found.
Scale my ad operations
hands together, showcasing teamwork
Blog
January 31, 2025

Beyond Data-Driven: Four Steps to Data-Powered Advertising

Want better advertising ROI? This 4-step action plan will help you run data-powered advertising campaigns and Ops so you can scale campaigns and operations.

Read More > > >
Blog
No items found.
Activate my data
An illustration depicting two computers sharing information easily.
Blog
January 31, 2025

Bi-Directional APIs: Benefits and Use Cases in Digital Advertising

Bi-directional APIs are a must for digital advertising. Learn about their benefits, use cases, and impact on operational efficiency and campaign management.

Read More > > >
Blog
No items found.
Activate my data

Videos

Hear from advertising leaders, learn about our solutions, and watch events, webcasts, and other videos on demand.

>
>
>
Watch All videos
>
>
>
VIDEO

Advertising Leader Perspective: A.I Agents and the Digital Workforce with Eric Mayhew

Learn how to build a digital workforce using advertising AI agents for smarter, faster, and more strategic advertising operations.

WATCH NOW > > >
Videos
VIDEO

Product Demo: Fluency Blueprints

Got 5 minutes? See how Fluency Blueprints automate and optimize multichannel and multi-location advertising campaign launches and management workflows at scale.

WATCH NOW > > >
Videos
VIDEO

Product Overview: Fluency Reporting and Insights

See how to simplify multichannel ad reporting tasks with Fluency. Proactively spot trends and optimize campaigns with real-time data and AI insights.

WATCH NOW > > >
Videos

Guides

Download our most comprehensive reports and guides. Whether you want to learn about AdOps tech from the ground up or dig into advanced topics, these are for you.

>
>
>
View all guides
>
>
>
Filters
Filters
Clock button
Filter by Goal
Clear
Filter by Channels
Clear
Filter item
Showing 0 of 0
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
AI and Automation Guide
guide
March 26, 2025

The Ultimate Guide to AI and Automation in Digital Advertising

Achieve better results with advertising AI and automation: improve targeting, remove process friction, and increase ROI. Get the guide that shows you how.

Read More > > >
Insights
Paid search
Meta (Facebook) Ads
Connected TV (CTV)
Amazon Ads
Microsoft Ads
Use AI effectively
Agency AdOps Benchmark Report
guide
December 30, 2024

The 2025 Agency AdOps Benchmark Report

Get valuable AdOps insights from 75+ agencies and see data-backed solutions for your biggest challenges with the 2025 agency benchmark report.

Read More > > >
Insights
Paid search
Amazon Ads
Connected TV (CTV)
Google Ads
Meta (Facebook) Ads
Scale my ad operations
Buyer’s Guide for Ad Operations Solutions PDF pages
guide
April 26, 2024

The Buyer’s Guide for Ad Operations Solutions

Our AdOps Buyer’s Guide simplifies your buying process. Explore the latest tools and learn how to align tech with your strategy.

Read More > > >
Insights
No items found.
Unlocking the Power of Multichannel Advertising at Scale Insight
guide
March 8, 2024

Unlocking the Power of Multichannel Advertising at Scale

 Whether you're looking to refine your advertising approach or overhaul it for the digital age, this guide is your roadmap to mastering multichannel advertising at scale.

Read More > > >
Insights
No items found.
G2 logo
guide
March 1, 2024

[Infographic] Compare G2's Top Ad Ops and Automation Solutions

Looking for new advertising operations solutions? Here's how Fluency ranks on G2 compared to other AdOps solutions like SA360, Marin Software, and Skai.

Read More > > >
Insights
No items found.
Elevate Your Digital Advertising Game in 2024: Trends, Tips, and Resolutions
guide
November 30, 2023

Elevate Your Digital Advertising Game in 2024: Trends, Tips, and Resolutions

From hyper-local personalization to integrating AI and automation, here are five advertising trends to embrace in 2024.

Read More > > >
Insights
No items found.

Case studies

Increase operational capacity. Reduce advertising complexity. Scale your strategies exponentially. Here's how leading advertisers made it happen with automation and AI.

>
>
>
View all case studies
>
>
>
Union Street Media and Fluency logos over background of Union Street Media office
CASE STUDY
April 18, 2025

Union Street Media Delivers Hyper-Local Real Estate Programmatic Advertising at Scale—Powered by Automation

Learn how Union Street Media delivers localized programmatic real estate advertising to clients using automation to scale their innovative strategies.

WATCH NOW > > >
Case Studies
Johnson Group logo and Fluency Logo
CASE STUDY
December 3, 2024

Johnson Group Reduces Pacing Tasks by 90% with Advertising Budget Automation

The Johnson Group, a digital ad agency, switched to budgeting automation. The change reduced pacing tasks by 90% and drove 35% more conversions. Read more.

WATCH NOW > > >
Case Studies
CyberMark and Fluencys logo
CASE STUDY
June 18, 2024

Marking a Milestone for a Premier Multi-Location Digital Marketing Agency: How CyberMark Achieved 80% Time Savings for Campaign Setup and Execution with Fluency

WATCH NOW > > >
Case Studies

AdOps in your inbox

Drop your email here to get the latest digital advertising trends, strategies, and insights delivered right to you every month. We promise it's worth it.