Using Notifications for Effortless and Proactive Advertising Campaign Management

For years, advertising campaigns have been managed with brute force: hands-on ad strategists manually search every account across multiple publishers, hoping to catch problems before it's too late. But what if the most urgent problems came directly to you so you didn’t waste time and energy seeking them out?

Notifications are a simple, proactive way to help advertisers prioritize their workload, keep everything running smoothly, and simultaneously minimize risk across every account. 

This article explores how notifications help ad teams overcome the biggest challenges of modern advertising campaign management, including notification examples and how they reduce risk, manual work, and inefficiency.    

What are common challenges in advertising campaign management?

The biggest operational challenges in managing ad campaigns can be broken down into two core categories: complex, manual workflows and risk mitigation. 

Anyone managing campaigns at scale feels the daily stress of juggling many high-stakes responsibilities. The problem with hunting for problems across publishers and accounts is twofold: you’re either too late to stop a problem from snowballing, or if everything looks good, you wasted an hour doing work that didn’t need to be done. Either way, you’re not managing campaigns effectively. 

The complexity of ad campaign management creates a breeding ground for unnecessary risk. Without centralized awareness of your entire portfolio across multiple channels, your agency faces a greater risk of client dissatisfaction, account churn, compliance failures, and reputational harm.

Proactive campaign management, where issues are flagged immediately, means daily problems become manageable bumps in the road. But if your team reactively addresses issues days after they surface, expect to handle some heated client calls.

Let’s take a detailed look at how campaign issues escalate into greater risk.  

What are examples of manual campaign management challenges? 

1. Missed opportunities and underperformance

Little slip-ups snowball at scale, resulting in lower campaign performance. Manually checking every single campaign every day simply isn’t feasible, both in terms of time and effort. 

2. Budget waste and inefficiency

Without a centralized view of performance, it's hard to notice an over-pacing campaign until it overspends. A missed budget reallocation opportunity can jeopardize your client's performance and trust.

3. Data fragmentation across systems

Stitching performance metrics together from different channels into a unified performance view is both time-consuming and error-prone. Data fragmentation slows down strategic decision-making and increases the risk of inconsistent or inaccurate reporting.  

4. Security and compliance risks 

One small misstep (like noncompliant ad copy) can cause delays, disapprovals, or even account suspensions. Reliance on manual processes increases the likelihood of generating errors, putting both your agency and clients at risk.

​​These challenges highlight the need for a more proactive approach to advertising campaign management. Surfacing the most pressing issues for every strategist can turn a list of manual, time-consuming checks into a clear, prioritized to-do list.

What are the benefits of advertising campaign notifications and alerts?

Campaign notifications, like those found within a Digital Advertising Operating System, surface urgent multichannel issues for every client in your portfolio so you can address them quickly and en masse. 

Think of campaign notifications as your daily to-do list, ensuring you start your day knowing exactly what needs your immediate attention. When used in this way, notifications are more than just a convenience: they are a critical tool for risk mitigation. 

For example, instead of hunting for problems across dozens (or hundreds) of campaigns, the most pressing problems come right to you. This helps you prevent costly mistakes like ad disapprovals, overspending, and even account suspensions, ensuring your clients' campaigns run smoothly and their trust is maintained.

Using notifications, you can: 

• Focus on the most important issues first. Notifications ensure you know what needs to be dealt with right now, rather than working through each account and channel to identify major issues. 
• Solve issues automatically, right from the alert. Some systems, like Fluency, let you resolve the issue from within the system instead of requiring you to navigate to specific channels, accounts, or campaigns. Simply click “accept” and automation handles the rest. 
• Get guided solutions based on advertising best practices. Smart notification systems can propose step-by-step resolution recommendations. Some issues can even be solved automatically for you, with your approval.
• Identify abnormal account configurations. Even with a clear playbook, mistakes can be made. Notifications can flag unusual account configurations, such as accounts with manual budget holds, missing pacing strategies, or locked fields, saving you any post-launch troubles before they happen. 

What are some examples of advertising campaign notifications? 

Whether you need high-level performance trends or granular, account-specific warnings, here are some examples of campaign alerts that give you a holistic view of your entire client portfolio's health.