Blog

How Amazon Ads Agent Fits A Multichannel Strategy: Audiences and Open-Web Reach

See how agencies and in-house teams use Amazon Ads Agent (Amazon DSP) in multichannel paid media plans, reaching Amazon audiences on the open web.

How to Evaluate an Agentic Advertising Platform: What Goodway Group Learned Scoring 70+ Vendors

How do you evaluate an agentic advertising platform? See the criteria, vendor questions, and rollout lessons from Goodway Group's 70+ partner search.

Agentic Programmatic Advertising for Multi-DSP Execution and Governance

Agentic programmatic advertising can set up and govern campaigns across multiple DSPs from one system. See how agents enforce one rule set everywhere.

How is Agentic Automation Used in Digital Advertising?

Agentic automation in advertising works in two steps: an AI agent proposes an action, and a deterministic agent decides whether it goes live. Learn how it can scale your AdOps.

What High-Volume Agencies Need in a Google Ads Automation Platform

Managing 100+ client accounts? Here are the criteria for evaluating Google Ads automation and agentic tools, what to prioritize, and what to avoid.

8 Agentic Advertising Use Cases for Ad Operations Teams

Eight agentic advertising use cases for agencies and brand teams across four workflows: campaign launches, budget pacing, creative management, and automated reporting.

Build vs. Buy for Agentic Advertising: What You Need to Know

Here’s what it costs to build an agentic advertising system in-house and what to look for if you're buying. A decision framework for advertising teams.

What are AdCP and AAMP? Emerging AI standards for agentic advertising

AdCP and AAMP are the emerging protocol standards for AI advertising. Here's what each does, how they differ, and what they still don't solve.