Blog - Fluency

Our blog explores the challenges and opportunities that exist while growing and scaling a digital advertising business.

MarTech Interview with Eric Mayhew

Tell us about your role and journey into technology. What made you start Fluency? I was a mechanical engineering student at Clarkson University when I got my first computer. Knowing basically nothing about computers, after using it for about a day, I had broken it and I couldn’t get it to boot up. I was worried about how much it was going to cost me to fix it, so I started reading. I read cover to cover the MS-DOS manuals and the Windows manuals. When I finally put those down, I felt pretty comfortable doing most anything on that computer after that.

Founders View - One Year In

The two questions I get asked the most are: why would you do another start-up after having a unicorn? And how is Fluency going? My answers are always the same: because I love to build, and it’s going great!

I could do a full stop there, but I’ll dig into that a bit more because it really helps to understand my mindset, the collective vision and motivation I share with the other co-founders at Fluency, and why we believe we will transform digital advertising.

Founders View: In The Groove

I have always been a builder. It doesn’t matter if it’s a bedroom remodel for the kids or software - the art of creating form and order to something by bringing together an idea, materials, and skill that result in something tangible is unbelievably satisfying.

I’m building something new now, and the risk/reward is bigger than any project I’ve undertaken. It’s also the most exciting and challenging opportunity I’ve sunk my teeth into...