Blog - Fluency

Our blog explores the challenges and opportunities that exist while growing and scaling a digital advertising business.

Founders View - One Year In

The two questions I get asked the most are: why would you do another start-up after having a unicorn? And how is Fluency going? My answers are always the same: because I love to build, and it’s going great!

I could do a full stop there, but I’ll dig into that a bit more because it really helps to understand my mindset, the collective vision and motivation I share with the other co-founders at Fluency, and why we believe we will transform digital advertising.

Founders View: In The Groove

I have always been a builder. It doesn’t matter if it’s a bedroom remodel for the kids or software - the art of creating form and order to something by bringing together an idea, materials, and skill that result in something tangible is unbelievably satisfying.

I’m building something new now, and the risk/reward is bigger than any project I’ve undertaken. It’s also the most exciting and challenging opportunity I’ve sunk my teeth into...