Andy MacLeay

VP of Engagement and Channels
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Andy MacLeay is Fluency's VP of Engagement and Channels. Andy oversees strategic relationships with all major advertising publishers. A certified product owner and recognized thought leader with over 20 years in digital advertising, he has done it all.

Andy has guided advertising media strategy for organizations with $1-2B in annual ad spend as well as launched and managed products leveraging cutting-edge technologies such as AI, programmatic and analytics.

Blog
October 1, 2025

The Advertiser's Guide to Black Friday 2025

Learn how mobile, "Buy now, pay later" (BNPL), and automation are reshaping holiday ad campaigns. Get the latest Black Friday advertising stats and strategies for 2025.

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Blog
May 12, 2025

Advertising Leaders’ Biggest AI and Automation Implementation Challenges: A Recap from Mirren Live

Advertising leaders shared their challenges, ideas, and goals for AI agency implementation and automation for AdOps during a Mirren Live 2025 mastermind session.

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Blog
February 18, 2025

How to Automate Google Ads in 2025: Three Use Cases for Growth

Learn effective Google Ads automation workflows for 2025: effective AI usage, optimized Performance Max campaigns, and compliant first-party data strategies.

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Blog
October 17, 2024

[VIDEO] Fluency featured on MarTech | Using Automation to Crack the Code of Locally Targeted Advertising at Massive Scale

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Blog
August 15, 2024

The Coming Inventory Crunch: Advertising Automation Strategies to Survive Election Season

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Blog
August 7, 2024

How to Implement Localized Advertising Campaigns on a Global Scale with Automation

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Blog
July 26, 2024

How to Combine Programmatic Advertising and the Google Display Network to Create a Winning Media Mix

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Blog
June 10, 2024

How to Scale Amazon Sponsored Display for More Results and Less Cost

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Blog
May 10, 2024

Maximizing Your Brand Visibility with Amazon Ads: Key Considerations for Scaling Your Advertising Strategy with Ad Automation

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Blog
March 20, 2024

The Channel Updates that Advertisers Need to Know: Key Evolutions at Google, Facebook, and Microsoft

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Blog
January 25, 2024

Navigating the Advertising Landscape of Meta: Opportunities, Challenges, and Strategies for Facebook Ad Automation

Explore the power of Facebook ad automation in Meta's evolving ad landscape. Learn to balance efficiency, user privacy, and ethical challenges for maximum ROI.

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Blog
January 11, 2024

Programmatic Execution at Scale: Key Considerations for 2024

Explore key 2024 trends in programmatic advertising and how to adopt them, including the rise of video and audio ads and strategies for personalized, cross-platform experiences

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Blog
December 21, 2023

How Political Advertisers Can Leverage Automation in an Election Year

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Blog
September 29, 2023

Best Practices for Google Ads Automation: Your Playbook for Scale

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Blog
April 27, 2023

Are You a Work Glove or White Glove Agency? Why Your Organization Needs Automation to Deliver Exceptional Service

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Blog
September 21, 2021

Google Ads Automation Changes in 2021: How to Get Ahead

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Blog
August 4, 2021

3 Ways RPA Marketing Tools Increase ROI

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