fluency platform
< < < Fluency Blog

Embracing AI in Digital Advertising Operations with Fluency's Muse AI

From initial awe to cautious exploration, the journey of AI in business has reshaped industries, especially in fields like digital advertising where efficiency and innovation are paramount. While AI's potential to streamline operations is clear, integrating it poses real challenges, including data security, compliance with industry regulations, and maintaining essential human oversight. 

At Fluency, we’ve created Muse AI to not only seamlessly integrate into your existing workflows but to empower your teams to harness AI confidently, responsibly, and in a controlled environment. Let’s explore how Muse AI automates repetitive and time-consuming tasks for digital advertising teams while simultaneously ensuring that strategic decision-making remains human.

Uncover Advanced Data Insights with Muse AI

Success in digital advertising hinges on the ability to swiftly analyze and act on multi-channel performance data, surfacing ongoing optimization opportunities and significant performance wins to clients. Fluency hosts all your cross-channel digital advertising performance data in one place, enabling convenient access to comprehensive metrics. 

While invaluable, this integrated view still requires deep analysis to extract actionable insights. Muse AI revolutionizes this process by delivering instant insights, trends, anomalies, and wins with just a click, empowering faster, more informed decision-making. This allows continuous iteration, testing and optimization of campaigns without the time-consuming process of combing through data manually to identify trends, patterns, and opportunities.

Imagine you need a summary of the last 30 days' campaign performance for an upcoming client meeting. Muse AI quickly analyzes cross-channel performance data and succinctly summarizes key wins and opportunities. This analysis can tailor to your needs, ranging from improving a campaign’s conversion rates to budget recommendations for an account, or identifying anomalies across an entire portfolio. Another frequent scenario in digital agencies involves account transitions. When you inherit a new account, Muse AI enables you to grasp its history in seconds, eliminating the need to switch context between tables, tabs, and spreadsheets.

Streamlining Content Creation with Muse AI

Creating compelling ad content consistently under tight deadlines is a common challenge for digital advertisers. Muse AI alleviates this burden through AI-assisted content creation, generating ad copy and keywords that adhere to your brand's voice and compliance standards in a fraction of the time. This functionality allows teams to move swiftly from ideation to execution, significantly speeding up campaign deployment while adhering to industry and brand guidelines. 

For example, a digital marketing team launching a new product line or large account could traditionally spend days crafting necessary ad copy for various platforms and audiences. With Muse AI, they generate and apply multiple ad copy iterations and keywords in minutes, facilitating a timely and unified campaign launch.

Enhanced Reporting Engagement with Muse AI Narration

Transform mundane PowerPoint slides into compelling stories with Muse AI's Narration functionality. This tool doesn't just present data; it brings it to life, enhancing clarity and engagement through tailored voiceovers that match your brand's tone and style. Imagine a marketing team preparing hundreds of reports for franchise locations on a monthly basis. Muse AI turns hours of data compilation and explanation into a captivating, narrated report customized to each location that highlights critical achievements and identifies areas for improvement.

Empowering Digital Advertising Teams with Muse AI

AI has the potential to augment human intellect in transformative ways, and businesses that don’t adopt intelligent AI usage will fall behind. Specifically designed for the digital advertising industry, Muse AI empowers your business with the insight and agility needed to thrive in a competitive market. You can rest assured that your team’s use of AI is in a controlled, secure environment, protecting sensitive business information, eliminating data transfer risks, and ensuring compliance with privacy standards. 

Enable your teams to concentrate on strategic, high-impact work and let Muse AI do the heavy lifting of your advertising operations. Reach out to Fluency today for a demo, and begin harnessing the full potential of AI to propel the future of your advertising success.