Our Platform
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Fluency is the first digital advertising platform to use Robotic Process Automation (RPA) to instantaneously deliver an unlimited number of unique campaigns to audiences across multiple channels. RPA drastically transforms your team’s capacity—and results—and can help you turn almost any digital advertising challenge into an opportunity for your business.
Automated Processes,
Unlimited Potential.
Strategize, Customize, and Maximize.
Outpacing the Pace of Change
Tools for Transformation
From planning to concept, creation to execution, and on through analysis and refinement, we’ve built Fluency’s toolset specifically for the demands of progressive digital marketers.
Specials and Promotions
"We lose two weeks of every month transferring specific offers for specific products in specific markets from a giant spreadsheet to campaigns in Google, Facebook, Instagram, Microsoft, Waze, and GDN." Sound familiar? You need Fluency.
End-Client Collaboration
No matter if you’re used to Distributed Marketing functionality, a Collaborative Marketing Portal, or something in between, Fluency’s CoLab has you covered. With CoLab, our partners can easily and strategically inform specific changes at a local level.
Sales and Upsell Sheets
Fluency can help sales teams pull sophisticated, strategically informed, location and market-specific, cross-channel recommendations for any number of accounts in seconds.
National-to-Local
Fluency gives advertisers who need to run brand-compliant campaigns with localized messages the ability to do so quickly, easily, and consistently across an unlimited number of markets.
Bulk Tools
Bulk Tools offer the ability to make targeted changes across multiple accounts, without those changes impacting all accounts. Users can take a variety of actions, from adjusting keyword bids to editing ad content.
Inventory Catalogs
Tired of manually aligning unique customer inventory attributes in each and every ad platform? Fluency lets you align fields once globally, so you don't have to waste time building catalogs by hand again.
Site Tagging
Site-Tagging: difficult…clumsy…and the foundation of success in digital marketing. Fluency safely and accurately automates site tagging at any scale, eliminating one of your campaigns’ most elemental threats.
Budget Management
Budget management—as much an art as it is a science—can be the difference between good and great performance. Our platform includes Pacing, Optimization on single channels, cross-channel optimization, under spend protection, and overspend protection.
Full API Access and Support
Build or Buy? If that’s your question. Our bi-directional API access means the answer is 'both'. We are committed to API parity, allowing our partners unlimited access to our API. Additionally, our external platform data engagement process includes scoping, planning, and management of customer data throughout its lifecycle.
Real-time Notifications and Alerts
Many ad platforms make the job of an ad strategist damn near impossible by requiring manual auditing of accounts. Using our platform, Strategists can customize alerts so they spot potential issues before they start.
Flexible Data-centric Advertising
We’ve built the most flexible data ingestion engine on the planet so business can easily leverage all their data—regardless of format—to drive unique content changes at unlimited scale.
Custom Ad Copy
“How do we add this [offer] to this [brand] from this [date] to this [date]? How do we ensure each [region] or [specific location] offer is unique to these [accounts]?” If you’ve got questions about custom fields, Fluency IS the answer.
A/B Testing
While universally recognized as important, A/B testing is rarely available at scale. With Fluency’s platform, partners can quickly test and adopt everything from content variations to channel changes (like ETA to RSA) on any segment of their campaigns.
Account Management
Whether your desire is streamlining cross-channel changes for single clients or applying changes across similar accounts, our platform allows for all the core functions of account management—and more.
Account Launches
Imagine a world where manual launches—and all their inherent limitations—are a thing of the past. At the push of a button, Fluency’s RPA4A technology lets you launch unlimited accounts —with an unlimited amount of customized content—all at once.