Scaling advertising efforts puts incredible pressures on your most important—yet finite—resource: your people. Ad automation transforms this common challenge by giving your digital advertising team the ability to exponentially scale their expertise across an unlimited number of clients and campaigns, all while improving—rather than jeopardizing—performance.
Ad automation can involve various types of technologies and tools, such as programmatic advertising platforms, artificial intelligence (AI), machine learning algorithms, and data analytics tools. These tools can help advertisers automate various aspects of the advertising process, including ad creation, ad targeting, bidding, and optimization.
Ad automation can be particularly useful for advertisers who run large-scale advertising campaigns across multiple channels and platforms. For those unfamiliar with the benefits of ad automation, this AI based technology allows users to instantaneously create, manage and optimize campaigns—ultimately helping advertisers save time and resources by reducing the need for manual labor and increasing the efficiency and effectiveness of ad campaigns.
While ad automation tools can streamline the process of managing and optimizing their campaigns, it’s important to note that ad automation is not a substitute for human input and expertise. While automation can help optimize the performance of advertising campaigns, it is still essential for advertisers to have a clear strategy and understanding of their target audience, as well as to monitor and adjust their campaigns as needed.
To learn more about how you can leverage ad automation, get in touch with the team at Fluency today.