Matt DeDiana

Solutions Architect

Matt DeDiana is a Solutions Architect at Fluency, the Digital Advertising Operating System. A veteran engineer with over seven years at the company, Matt leverages deep technical and product know-how to guide every partnership.

He excels at communicating across technical boundaries, translating intricate architectural challenges into scalable, high-impact business solutions.

Blog

June 19, 2025

AI for Advertising Teams: A Guide to Integrated AI Workflows vs. Point Solutions

Compare AI point solutions vs integrated AI tools for AdOps teams. Learn how the right AI tool can scale growth and streamline advertising workflows.

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Blog

January 24, 2025

Location-Based Ad Automation: 3 Ways to Reduce Overlap and Scale Campaigns

Want greater precision in your location-based targeting strategies? Learn how to build ads in bulk from source data and mitigate internal competition.

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Blog

December 9, 2024

Advanced PPC Budget Management Strategies for Ad Agencies

Simplify PPC budget management with automation. Prevent overspend, improve ROI, and automatically reallocate funds to top-performing keywords across channels.

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Blog

December 4, 2024

What Advertisers Need to Know About Ad Budgeting Management in 2025

Elevate your ad budgeting strategy in 2025 with automation. Ditch pacing spreadsheets with overspend protection and automated cross-channel reallocation.

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