RESOURCES

Resources to help you scale your digital advertising operations.

Stay ahead with the latest in automation and AI for advertising: trends, playbooks, insights, and real success stories.

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Blog
May 12, 2025
5/12/2025

Advertising Leaders’ Biggest AI and Automation Implementation Challenges: A Recap from Mirren Live

Advertising leaders shared their challenges, ideas, and goals for AI and automation within their AdOps during a Mirren Live 2025 mastermind session.

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playbook with localization and human hand
Blog
January 8, 2025
5/8/2025

Ad Strategist Playbook: How to Activate Local Audience Data at Scale

Still reliant on cookies? There’s a better way. Here’s how to build scalable, strategic ad campaigns using first-party audience data and automation.

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Activate my data
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Blog
April 14, 2025
5/7/2025

Five Automation-Powered Tools that Simplify Multichannel Reporting

Struggling with multichannel reporting? Centralizing your data enables automated report creation to save time and shift your focus to high-impact work.

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Improve multichannel performance
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Eric Mayhew and Taren King
Blog
October 11, 2024
5/6/2025

Here Are The Key Data Trends That Advertisers Need To Know

Discover four key data trends in advertising that will help you enhance targeting, maximize first-party data, and execute multi-channel strategies effectively.

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CASE STUDY
June 18, 2024
5/8/2025

Marking a Milestone for a Premier Multi-Location Digital Marketing Agency: How CyberMark Achieved 80% Time Savings for Campaign Setup and Execution with Fluency

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Improve multichannel performance
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CASE STUDY
December 3, 2024
5/7/2025

Johnson Group Reduces Pacing Tasks by 90% with Advertising Budget Automation

The Johnson Group, a digital ad agency, switched to budgeting automation. The change reduced pacing tasks by 90% and drove 35% more conversions. Read more.

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CASE STUDY
January 31, 2024
5/6/2025

How Automation Drives Performance at Scale for the Auto Industry's Largest Agency

Discover how Dealer.com, the auto industry's largest agency, leverages its partnership with Fluency to drive unprecedented results for over 3,000 advertisers.

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CASE STUDY
April 18, 2025
5/5/2025

Union Street Media Delivers Hyper-Local Real Estate Programmatic Advertising at Scale—Powered by Automation

Learn how Union Street Media delivers localized programmatic real estate advertising to clients using automation to scale their innovative strategies.

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CASE STUDY
June 16, 2023
5/3/2025

Click Here Digital drives time savings and scale with Fluency vs. SA360

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CASE STUDY
April 16, 2024
5/2/2025

Going the Extra Mile: How Five Mile Marketing Achieved a 250% Increase in Advertising Performance with Fluency

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CASE STUDY
December 1, 2022
4/29/2025

Groundbreaking Solutions for the Whole (Multi)family

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CASE STUDY
May 6, 2024
4/13/2025

Agency FIFTY3 and Fluency: Redefining Scale and Efficiency for a Premier Real Estate Marketing Agency

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Guide
December 30, 2024
4/23/2025

The 2025 Agency AdOps Benchmark Report

Get valuable AdOps insights from 75+ agencies and see data-backed solutions for your biggest challenges with the 2025 agency benchmark report.

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Guide
March 26, 2025
4/12/2025

The Ultimate Guide to AI and Automation in Digital Advertising

Achieve better results with advertising AI and automation: improve targeting, remove process friction, and increase ROI. Get the guide that shows you how.

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Use AI effectively
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VIDEO
May 12, 2025
5/8/2025

Advertising Leader Perspective: A.I Agents and the Digital Workforce with Eric Mayhew

Learn how to build a digital workforce using advertising AI agents for smarter, faster, and more strategic advertising operations.

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Use AI effectively
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VIDEO
March 19, 2024
5/8/2025

Advertising Leader Perspectives: Google’s Performance Max with Eric Mayhew

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Implement new ad formats
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VIDEO
March 27, 2025
5/7/2025

On-Demand Webinar: Building Your Advertising Digital Workforce with AI Agents and Automation For Multi-Channel Scalability

Watch this on-demand webinar to learn how AI agents accelerate advertising workflows, improve productivity, and scale multi-channel campaigns with ease.

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Improve multichannel performance
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VIDEO
February 13, 2025
5/7/2025

Advertising Leader Perspectives: The Value of Integrated Data Systems with Heather Chevalley

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VIDEO
October 25, 2024
5/7/2025

How to Overcome Your Ad - Ops Capacity Crisis For Scalable Success

Discover how proprietary data and automation can elevate ad operations with insights from Eric Mayhew and Ben Gilbert.

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VIDEO
June 7, 2024
5/7/2025

Advertising Leader Perspectives: Automation & AI in Advertising

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Use AI effectively
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VIDEO
December 16, 2024
5/6/2025

Advertising Leader Perspectives: Automation Transformation in AdOps with Eric Mayhew

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VIDEO
August 27, 2024
5/5/2025

Advertising Leader Perspectives: Programmatic & Google Display with Andy MacLeay

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VIDEO
September 26, 2024
5/2/2025

Advertising Leader Perspectives: Putting Data - Driven Strategies to Work with Heather Chevalley

Discover how data-powered advertising can automate tedious tasks, allowing you to focus on strategy and growth. Insights from Heather Chevalley, AVP of Growth at Fluency.

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Activate my data
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VIDEO
May 2, 2025
5/1/2025

Product Demo: Fluency Blueprints

Got 5 minutes? See how Fluency Blueprints automate and optimize multichannel and multi-location advertising campaign launches and management workflows at scale.

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VIDEO
January 31, 2024
5/1/2025

More Performance in Less Time: How Automation Empowers Strategists at the Auto Industry's Largest Agency

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VIDEO
August 21, 2024
4/24/2025

Customize, Automate, and Optimize Your Advertising with Fluency Blueprints

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VIDEO
April 24, 2025
4/22/2025

Product Overview: Automated Advertising Reporting and AI Insights

See how to simplify multichannel ad reporting tasks with automation. Proactively spot trends and optimize campaigns with real-time data and AI insights.

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Scale my ad operations
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VIDEO
July 29, 2024
4/17/2025

Advertising Leader Perspectives: Programmatic Automation with Basis with Andy MacLeay

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Implement new ad formats
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VIDEO
June 21, 2024
4/1/2025

Advertising Leader Perspectives: Amazon Ads in your Media Mix with Andy MacLeay

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Implement new ad formats
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VIDEO
January 31, 2024
3/1/2025

Driving Performance at Scale for the Auto Industry's Largest Agency

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Scale my ad operations
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VIDEO
June 7, 2024
2/2/2025

Amazon Sponsored Display: With Fluency Blueprints

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Implement new ad formats
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VIDEO
November 14, 2024
2/1/2025

Advertising Leader Perspectives: Strategic Budget Management with Automation with Brian McVey

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Improve multichannel performance
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VIDEO
June 28, 2023
6/1/2024

Fluency: The Technological Backbone of the Digital Marketing Industry

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VIDEO
April 29, 2024
5/1/2024

Advertising Leader Perspectives: Scaling with Fluency's Blueprints with Michael Tietje

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Scale my ad operations
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Blog articles

Browse our full library of blog articles on ad automation, integrating AI into your workflows, and scaling your advertising operations.

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infographic, example used in the blog post looking at weather data to create real-time triggered ad campaigns
Blog
January 17, 2025

3 Powerful Ways to Integrate Real-Time Data into Advertising Workflows

Using real-time advertising data in AdOps workflows and campaigns delivers results and operational efficiency. Try out these 3 real-time strategies.

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Blog
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key trends called out in the blog post
Blog
January 14, 2025

4 Key Forces Shaping the AdOps Landscape in 2025 and How to Navigate Them

AdOps 2025: Rich media, AI search, CTV, and AI agents are transforming digital advertising. Here’s how your agency can get (and stay) ahead.

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Blog
Connected TV (CTV)
Paid social
Improve multichannel performance
playbook with localization and human hand
Blog
January 8, 2025

Ad Strategist Playbook: How to Activate Local Audience Data at Scale

Still reliant on cookies? There’s a better way. Here’s how to build scalable, strategic ad campaigns using first-party audience data and automation.

Read More > > >
Blog
Google Ads
Activate my data
graph that represents each benchmark
Blog
January 6, 2025

Essential Benchmarks for Ad Agency Operations in 2025

How do your advertising operations stack up in 2025? Here are the benchmark data points around staffing, efficiency, and budgeting you need to know.

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Blog
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Improve multichannel performance
2025 Trends
Blog
December 24, 2024

2025 Trends: Integrated Advertising Data and Systems for Multichannel Agility

System-wide data integration, AI, and automation tools will give your team the agility they need to activate multichannel advertising in 2025 and beyond.

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Blog
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swiss army knife showing different tools
Blog
December 16, 2024

2025 Trends: Reducing AdTech Bloat with an Advertising Operating System

Agencies are ditching bloated AdTech stacks in 2025. Learn how interoperable solutions can unify cross-channel workflows and reduce operational inefficiency.

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Blog
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Activate my data
speedometer with animals to show slow-fast
Blog
December 13, 2024

2025 Ad Trends: Speed Fuels Strategic Growth for Ad Agencies

Speed is the new currency in digital advertising. See why automation is key to slashing campaign launch times and outpacing competitors in 2025.

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Blog
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Improve multichannel performance
hands putting coins in the piggy bank
Blog
December 9, 2024

Advanced PPC Budget Management Strategies for Ad Agencies

Simplify PPC budget management with automation. Prevent overspend, improve ROI, and automatically reallocate funds to top-performing keywords across channels.

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Blog
Google Ads
Paid search
Microsoft Ads
Paid social
Meta (Facebook) Ads
Implement new ad formats

Videos

Hear from advertising leaders, learn about our solutions, and watch events, webcasts, and other videos on demand.

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VIDEO

Advertising Leader Perspective: A.I Agents and the Digital Workforce with Eric Mayhew

Learn how to build a digital workforce using advertising AI agents for smarter, faster, and more strategic advertising operations.

WATCH NOW > > >
Videos
VIDEO

Product Demo: Fluency Blueprints

Got 5 minutes? See how Fluency Blueprints automate and optimize multichannel and multi-location advertising campaign launches and management workflows at scale.

WATCH NOW > > >
Videos
VIDEO

Product Overview: Automated Advertising Reporting and AI Insights

See how to simplify multichannel ad reporting tasks with automation. Proactively spot trends and optimize campaigns with real-time data and AI insights.

WATCH NOW > > >
Videos

Guides

Download our most comprehensive reports and guides. Whether you want to learn about AdOps tech from the ground up or dig into advanced topics, these are for you.

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Automation In Action
guide
September 11, 2023

Automation In Action: See How Teams Drove 90% Faster Ad Execution with Automation

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Insights
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An image of a man in 3D glasses
guide
July 7, 2023

Augmenting Reality: Your Agency, Your Team, and the Tools to Sustain Success

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Insights
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An illustration of a meter reading a high Google Optimization Score
guide
May 17, 2022

Fluency’s Google Optimization Score (OptiScore) Study

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Insights
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guide
March 31, 2022

Automation-Enabled Time Savings: Your Gateway to Growth

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Insights
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Robotic Process Automation For Advertising: A Checklist for Success
guide
January 19, 2022

Robotic Process Automation For Advertising: A Checklist for Success

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Insights
No items found.
guide
November 17, 2021

Think what Your Team Can Do with More Time

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Insights
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Case studies

Increase operational capacity. Reduce advertising complexity. Scale your strategies exponentially. Here's how leading advertisers made it happen with automation and AI.

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Union Street Media and Fluency logos over background of Union Street Media office
CASE STUDY
April 18, 2025

Union Street Media Delivers Hyper-Local Real Estate Programmatic Advertising at Scale—Powered by Automation

Learn how Union Street Media delivers localized programmatic real estate advertising to clients using automation to scale their innovative strategies.

WATCH NOW > > >
Case Studies
Johnson Group logo and Fluency Logo
CASE STUDY
December 3, 2024

Johnson Group Reduces Pacing Tasks by 90% with Advertising Budget Automation

The Johnson Group, a digital ad agency, switched to budgeting automation. The change reduced pacing tasks by 90% and drove 35% more conversions. Read more.

WATCH NOW > > >
Case Studies
CyberMark and Fluencys logo
CASE STUDY
June 18, 2024

Marking a Milestone for a Premier Multi-Location Digital Marketing Agency: How CyberMark Achieved 80% Time Savings for Campaign Setup and Execution with Fluency

WATCH NOW > > >
Case Studies

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