Blog
Learn how AI and automation can help you plan, build, and optimize your digtal advertising campaigns, from strategy to execution.
Re-Architecting your Ad Operations with Automation: Impact on People & Processes
Implementing automation signifies a substantial transformation. This article clarifies how implementing automation impacts duties and roles within ad operations teams and best practices to facilitate the change management necessary to reap the rewards of implementing automation.
[VIDEO] Fluency on AdAge: Multichannel at Scale
Explore how agencies and brands can skillfully leverage AI and automation to streamline and accererate multichannel advertising strategy. Discover the power of these technologies in driving tangible and scalable value - not just experimentation, to help your organization grow faster without making tradeoffs to your ad strategy and execution.
Personalized Advertising Strategies: How Brands Win Connections
Discover effective strategies, success stories and the role of automation to excel in localization and personalization at scale.
Navigating the Advertising Landscape of Meta: Opportunities, Challenges, and Strategies for Facebook Ad Automation
Explore the power of Facebook ad automation in Meta's evolving ad landscape. Learn to balance efficiency, user privacy, and ethical challenges for maximum ROI.
Mastering Data-Driven Advertising: Innovative Tools & Strategies for Enhanced Performance
Discover innovative data-driven advertising techniques and essential data types for powering both B2B and B2C advertising success.
Programmatic Execution at Scale: Key Considerations for 2024
Explore key 2024 trends in programmatic advertising and how to adopt them, including the rise of video and audio ads and strategies for personalized, cross-platform experiences
