Since our founding, data security has been paramount to Fluency’s operating principles. Our clients rely on our system to integrate their digital advertising technologies and data, and their trust in our operations is critical to our partnership. 

This is why we have always had strict data security measures in place, both for ourselves and our clients. For example, here are some steps we take at Fluency to ensure our clients know exactly what is happening with their data:

• We have chosen Amazon Bedrock as our AI integration solution. This secure, AWS-hosted environment guarantees that no client data or interactions leave our infrastructure (for instance, to train AI models).
• Data egress (where client data exits our systems and AWS infrastructure) is only permitted if explicitly authorized by the client. This ensures that data is only shared with external systems like Facebook Ads Manager, Google Ads, and AWS under client supervision and approval.
• Fluency’s AI features are opt-in at the client level because we believe in giving you full control over your data. This means that no data is shared with AI models without clear, intentional consent from users. 

It’s also why we have earned SOC 2 compliance.  

Our goal in pursuing SOC 2 certification was to provide our clients and prospects with greater transparency into our rigorous data management protocols. By going through the SOC 2 examination, we are demonstrating our commitment to safeguarding client data, both now and in the future. 

For those of you who are still weighing your options when it comes to a digital advertising automation partner, let me highlight what our SOC 2 certification means to you: 

1. Enhanced security: You can trust that your data (and your customers’ data) is protected by industry-leading security measures, which are independently verified.
2. Compliance assurance: Our certification helps you meet your own compliance requirements. This is vital for brands and advertising agencies to ensure security best practices are in place from their vendors.
3. Operational excellence: Maintaining high standards in our own internal operations means your data is always safe and secure. 

For our current clients, we hope our SOC2 certification reaffirms your choice to go with Fluency as your digital advertising operating system. Your trust and confidence in our teams, products, and security measures fuel the work we do every day. 

As CEO of Fluency, I'm immensely proud of our team's dedication to achieving SOC 2 certification. I don’t view this SOC 2 certification as just a badge of honor. It's our promise that your data is protected by industry-leading security measures. 

As we continue revolutionizing the digital advertising industry, I hope this certification reinforces trust with our clients and partners. Thank you for your continued support.

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