
Mike Lane
Chief Executive Officer and Co-Founder
Mike Lane is the Co-Founder and CEO of Fluency, the Digital Advertising Operating System. Before co-founding Fluency, Mike co-founded and was the Chief Operating Officer of Dealer.com, growing the company from a startup to the automotive retail industry’s leading digital marketing platform. Dealer.com was acquired by DealerTrack for $1.1 billion and later by Cox Automotive.
Mike is also an active angel investor committed to community development. He advises companies at all stages, from startups to publicly traded firms, and serves on several nonprofit boards.
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