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Truthfully, most advertising agencies are still figuring out the best ways to bring AI into their operational workflows. Some advertisers are too overwhelmed with daily AdOps tasks to set up a solid AI advertising strategy while others simply don't know where to start or what options are available.
Eric Mayhew, Fluency's President and CPO, ran a Mirren training to help advertisers build a solid AI plan for their advertising operations. This session is designed for agency leaders and AdOps managers who need to make strategic decisions about technology and growth.
As Eric shows in this training, AI can do so much more than just write ad copy or headlines. Eric also shows how AI can really shine when paired with automation to replicate AI's analyses, decision-making support, or insights at scale.
Watch the full webinar for:
- High-value AI use cases: Learn which ad execution workflows benefit the most from AI, including budgeting, campaign management, and performance optimization
- An overview of AI vs. automation: Understand the difference between the two and how they can work together to eliminate manual AdOps tasks
- Evaluating AI for AdOps: With so many AI options on the market, learn how to look beyond surface-level AI capabilities to identify which tools offer true operational value and why
- Enterprise-wide risk mitigation: Eric walks through examples of how ad agencies can embed AI into operational workflows to reduce human-generated errors.
You can also grab the full session slides if you don't have time for the full webinar.
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