You’ve doubtless heard about ChatGPT and the potential for it to disrupt countless industries—including advertising and marketing. Yet despite all the theorizing and (often trivial) demonstrations, there have been few—if any—tangible examples of ChatGPT (and GPT-3) at work on the real-world tasks it’s supposed to upend. In what’s believed to be a first for the digital advertising industry, all of us at Fluency are proud to announce the rollout of Fluency’s Muse, a ChatGPT-enhanced tool that uses artificial intelligence (AI) to greatly reduce the manual effort involved with key parts of the digital advertising workflow.
From Fluency’s founding, our goal has been to put the power of robotic process automation (RPA) to work on reducing the amount of repetitive manual tasks digital advertisers have to deal with in their jobs. By identifying these types of tasks and applying RPA/AI to the challenges they present, we’ve given digital marketers the ability to save time and effort while scaling their efforts to unheard of levels, quickly and easily. By integrating the GPT-3 language model (and its ChatGPT chatbot) into the Fluency platform, we can bring even greater levels of efficiency to common—but often tedious—parts of the digital marketing workflow, specifically the generation of text for a wide variety of ad and campaign types.
Creating relevant text for ad campaigns is bread-and-butter work for thousands of agencies and brands, but it’s also labor-intensive and as a result, difficult to scale—something that’s a huge impediment for advertisers of all sizes. Among the bottlenecks are three actions you can’t avoid: writing keywords, headlines, and body text. Based on a few curated prompts, Muse generates options for each of these fields, allowing ad strategists and digital marketers to quickly filter and edit the results that they can then implement into their campaigns. This “attended AI” approach—as opposed to the temperamental and inconsistent nature of an “unattended” or “hands free” AI—safely shifts the focus from writing to reviewing. The result? Your team trades tasks that consume time and mental bandwidth for quicker and easier actions, giving them massive savings across some of the least-liked—but most critical—parts of the advertising process. Additionally, Muse also lets you factor in considerations like negative keywords and character count limitations so you can automatically reduce the variables you’re having to sort through.
“We’re always looking for ways to use new technologies to further reduce the burden the digital ad process puts on individuals. When GPT-3 started gaining momentum, we began experimenting with it, and the results weren’t just promising, they were profound.” said Eric Mayhew, Fluency President and CPO. “From identifying tasks we thought ChatGPT could address, through to prototyping, refinement, testing, and then launch, we were able to bring Muse to market in less than 2 weeks, which is a testament to our team’s commitment to helping bring these types of revolutionary advancements to the industries we serve.”
Muse is available now for all Fluency clients and their accounts, and can be used to generate content for a variety of campaign types and platforms, including Google search, Performance Max, Facebook, and Pinterest. If you are interested in learning more, get in touch today and we’ll set up time to talk.