Blog - Fluency

Our blog explores the challenges and opportunities that exist while growing and scaling a digital advertising business.

Right sizing your Client-to-Strategist Ratio

Apr 18, 2018 by: Brian McVey

After years of studying this phenomenon and studying agencies of all sizes, Fluency finally has the answer: There is no correct answer.

Digital marketing companies around the world struggle with similar challenges around staffing, scaling, and strategizing. One of the most pressing issues is finding the right number of clients to be managed by an individual strategist. Typically, the formula involves a combination of:

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Want to learn more?

Start by selecting what your media profile looks like:

Your Business: Monthly Media Spend:

Monthly Media Spend:	< $500k	$500k- $2mm	$2mm- $5mm	$5mm- $15mm	$15mm+
We manage In-House	✔	✔	✔	✔	✔
We want to start managing In-House	✔	✔	✔	✔	✔
We outsource to an agency	✔	✔	✔	✔	✔
We outsource to a third party	✔	✔	✔	✔	✔
We are an agency managing large portfolios	✔	✔	✔	✔	✔
We don't identify as an agency, but we manage a lot of spend for clients	✔	✔	✔	✔	✔
We have a ton of data and we want to unlock it for our clients	✔	✔	✔	✔	✔

Monthly Media Spend:

< $500k

$500k- $2mm

$2mm- $5mm

$5mm- $15mm

$15mm+

We manage In-House

✔

We want to start managing In-House

✔

We outsource to an agency

✔

We outsource to a third party

✔

We are an agency managing large portfolios

✔

We don't identify as an agency, but we manage a lot of spend for clients

✔

We have a ton of data and we want to unlock it for our clients

✔

Blog - Fluency

Right sizing your Client-to-Strategist Ratio

Want to learn more?

Start by selecting what your media profile looks like:

Tell us a little about yourself: