The #1 OS for Automotive Advertisers

Drive precision, locally-targeted campaigns at groundbreaking scale with Fluency.
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Trusted by the leading agencies in automotive, Fluency offers decades of automotive industry experience and an unrivaled Operating System that addresses the unique challenges of automotive advertising operations while saving them 90% more time.

Everything automotive agencies need to unlock scale and performance.

Multi-channel account management

Manage locally-targeted search, social and programmatic advertising—all from one platform. Save 90% more time on execution while managing complex strategies and local specials safely and in bulk.

Budget Management

Never overspend or underspend again, and achieve 99% pacing accuracy—automatically.

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Proactive notifications & alerts

Eliminate the risky and time-consuming process of identifying and resolving erros. Our system lets you instantly find and address issues across your portfolio, before they cost your business.

Automated reporting

Anayze all all your performance data in one place—and set up custom reports that can be delivered to internal and client stakeholders automatically. Most clients see 90% time savings on reporting.

Scaled and automated campaign launches and management

Run campaigns directly from your data sources. As inventory changes, your ads do too, across channels and automatically.

Flawless Tier 1-2-3 automation and compliance at scale

Fluency's system seamlessly integrates brand requirements, local store strategies, and OEM compliance requirements, minimizing your risk, ensuring error-free delivery, and optimizing performance.

Fluency has managed billions in automotive advertising spend.

In 2024 alone, automotive agencies delivered over 261 thousand unique campaigns through Fluency, using automation to make over 843 million campaign optimizations—leading to transformative efficiencies and performance gains. Fluency partners typically experience:

3-5x

improvement in accounts managed/strategist

100

budgeting and pacing accuracy

Service and support backed by decades of Automotive experience

Mike Lane
CEO

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Eric Mayhew
CPO & President

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Brian McVey
CRO

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Scott Gale
CTO

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Built by pioneers of automotive advertising tech, Fluency is backed by expert engineering, hands-on implementation, and a proven Client Success team. We know the ins and outs of automotive advertising and deliver solutions designed to simplify the industry’s complexities.