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Learn how AI and automation can help you plan, build, and optimize your digtal advertising campaigns, from strategy to execution.

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audience overlap on a map
Blog
January 24, 2025

Location-Based Ad Automation: 3 Ways to Reduce Overlap and Scale Campaigns

Want greater precision in your location-based targeting strategies? Learn how to build ads in bulk from source data and mitigate internal competition.

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Implement new ad formats
infographic, example used in the blog post looking at weather data to create real-time triggered ad campaigns
Blog
January 17, 2025

3 Powerful Ways to Integrate Real-Time Data into Advertising Workflows

Using real-time advertising data in AdOps workflows and campaigns delivers results and operational efficiency. Try out these 3 real-time strategies.

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Activate my data
key trends called out in the blog post
Blog
January 14, 2025

4 Key Forces Shaping the AdOps Landscape in 2025 and How to Navigate Them

AdOps 2025: Rich media, AI search, CTV, and AI agents are transforming digital advertising. Here’s how your agency can get (and stay) ahead.

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Connected TV (CTV)
Paid social
Improve multichannel performance
playbook with localization and human hand
Blog
January 8, 2025

Audience Activation Playbook: How to Activate Local Audience Data at Scale

Still reliant on cookies? Learn how to turn your first-party audience data into targetable segments for scalable, localized ad campaigns.

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Google Ads
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graph that represents each benchmark
Blog
January 6, 2025

Essential Benchmarks for Ad Agency Operations in 2025

How do your advertising operations stack up in 2025? Here are the benchmark data points around staffing, efficiency, and budgeting you need to know.

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Improve multichannel performance
2025 Trends
Blog
December 24, 2024

2025 Trends: Integrated Advertising Data and Systems for Multichannel Agility

System-wide data integration, AI, and automation tools will give your team the agility they need to activate multichannel advertising in 2025 and beyond.

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Improve multichannel performance
swiss army knife showing different tools
Blog
December 16, 2024

2025 Trends: Reducing AdTech Bloat with an Advertising Operating System

Agencies are ditching bloated AdTech stacks in 2025. Learn how interoperable solutions can unify cross-channel workflows and reduce operational inefficiency.

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Activate my data
speedometer with animals to show slow-fast
Blog
December 13, 2024

2025 Ad Trends: Speed Fuels Strategic Growth for Ad Agencies

Speed is the new currency in digital advertising. See why automation is key to slashing campaign launch times and outpacing competitors in 2025.

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Improve multichannel performance