Blog

Beyond Data-Driven: Four Steps to Data-Powered Advertising

Want better advertising ROI? This 4-step action plan will help you run data-powered advertising campaigns and Ops so you can scale campaigns and operations.

Bi-Directional APIs: Benefits and Use Cases in Digital Advertising

Bi-directional APIs are a must for digital advertising. Learn about their benefits, use cases, and impact on operational efficiency and campaign management.

3 Ways Automation Enhances Location-Based Targeting

Want greater precision in your location-based targeting strategies? Learn how to build ads in bulk from source data and mitigate internal competition.

3 Powerful Ways to Integrate Real-Time Data into Advertising Workflows

Using real-time advertising data in AdOps workflows and campaigns delivers results and operational efficiency. Try out these 3 real-time strategies.

4 Key Forces Shaping the AdOps Landscape in 2025 and How to Navigate Them

AdOps 2025: Rich media, AI search, CTV, and AI agents are transforming digital advertising. Here’s how your agency can get (and stay) ahead.

Ad Strategist Playbook: How to Activate Local Audience Data at Scale

Still reliant on cookies? There’s a better way. Here’s how to build scalable, strategic ad campaigns using first-party audience data and automation.

Essential Benchmarks for Ad Agency Operations in 2025

How do your advertising operations stack up in 2025? Here are the benchmark data points around staffing, efficiency, and budgeting you need to know.

2025 Trends: Integrated Advertising Data and Systems for Multichannel Agility

System-wide data integration, AI, and automation tools will give your team the agility they need to activate multichannel advertising in 2025 and beyond.