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Learn how AI and automation can help you plan, build, and optimize your digtal advertising campaigns, from strategy to execution.

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Blog
March 13, 2025

Agentic AI and the Digital Workforce: What Advertisers Need to Know

Learn how agentic AI advertising can streamline operations, enhance efficiency, and empower ad teams to focus on strategy.

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Use AI effectively
PPC Automation
Blog
February 20, 2025

The Power of PPC Automation: Everything Ad Strategists Should Know

PPC automation is a pivotal tool for advertisers to scale their efforts and decrease the operational burdens of managing pay-per-click campaigns.

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Blog
Google Ads
Paid search
Microsoft Ads
Paid social
Meta (Facebook) Ads
Improve multichannel performance
connection between data, automation, and Google Ads
Blog
February 18, 2025

How to Automate Google Ads in 2025: Three Use Cases for Growth

Learn effective Google Ads automation workflows for 2025: effective AI usage, optimized Performance Max campaigns, and compliant first-party data strategies.

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Google Ads
Scale my ad operations
Fluency Culture, teams collaborating
Blog
February 4, 2025

How a People-First Approach Shifts the Tech Workplace Culture Paradigm

Fluency's people-first approach is reshaping workplace culture in tech. Here’s how prioritizing employee well-being drives innovation and client satisfaction.

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Scale my ad operations
hands together, showcasing teamwork
Blog
January 31, 2025

Beyond Data-Driven: Four Steps to Data-Powered Advertising

Want better advertising ROI? This 4-step action plan will help you run data-powered advertising campaigns and Ops so you can scale campaigns and operations.

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Activate my data
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Blog
January 31, 2025

Bi-Directional APIs: Benefits and Use Cases in Digital Advertising

Bi-directional APIs are a must for digital advertising. Learn about their benefits, use cases, and impact on operational efficiency and campaign management.

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Activate my data
audience overlap on a map
Blog
January 24, 2025

3 Ways Automation Enhances Location-Based Targeting

Want greater precision in your location-based targeting strategies? Learn how to build ads in bulk from source data and mitigate internal competition.

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Implement new ad formats
infographic, example used in the blog post looking at weather data to create real-time triggered ad campaigns
Blog
January 17, 2025

3 Powerful Ways to Integrate Real-Time Data into Advertising Workflows

Using real-time advertising data in AdOps workflows and campaigns delivers results and operational efficiency. Try out these 3 real-time strategies.

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Activate my data