Fluency is honored to announce it has been named a finalist for Best Account Support in the prestigious 2025 AdExchanger Awards. This recognition highlights Fluency's commitment to delivering exceptional client outcomes through a powerful combination of innovative technology and dedicated partnership.

The nomination is a direct result of Fluency's collaboration with industry leader] (https://www.fluency.inc/case-studies/driving-performance-at-scale-for-dealer-com)[Dealer.com, a Cox Automotive brand. The Dealer.com team leveraged Fluency’s platform to achieve massive operational scale and efficiency, saving over 208,000 labor hours while managing nearly 10,000 accounts and driving superior performance.

"Our team works tirelessly to ensure our clients have the tools and support they need to succeed at scale,” said Tomy Szczypiorski, VP of Client Services at Fluency. “Being a finalist for Best Account Support validates this approach and is a true testament to the power of our partnerships."

By pairing Fluency’s operating system with an embedded service model, Dealer.com’s strategist teams now have more time and better tools to deliver tailored advice, real-time optimizations, and white-glove service for each client. Fluency’s support team works directly with Dealer.com strategists to bring client-specific strategies to life with Fluency’s automation and AI tools.   

This level of support helps individual dealerships perform better and sets a new standard for account support in automotive advertising. The success of Dealer.com’s advertising solutions shows that data, automation, and highly-engaged strategist teams are the operational trifecta for achieving client outcomes time and time again.

About Fluency

Fluency is the only Digital Advertising Operating System (DAOS) engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising content generation, execution, management, and optimization. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $2b in annual ad spend and routinely ranks #1 for performance and client support on G2. 

About AdExchanger

Since 2008, AdExchanger has engaged readers with award-winning and trendsetting coverage of programmatic advertising and the data-driven marketing technology ecosystem. It has earned a spot as the leading voice covering how technology and data are transforming digital media and advertising.

The AdExchanger Awards celebrate the top companies and campaigns in the digital advertising and marketing technology industries. The winners will be announced later this month. Check out the full finalist list here. 

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