We recently published an article explaining the benefits of maintaining Optimization Score recommendations for your accounts, and how Fluency can help identify accounts in need of improvement at scale. A reminder that, "Advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions", says Google. In our second installment on Fluency's Google Optimization series, we will demonstrate how Fluency partners can set rules at the MCC level to improve their portfolio at scale.
As Google continues to improve performance by leveraging Optimization Score, Fluency is committed to ensuring our partners can automate these improvements at scale. As of today, Fluency partners can select Optimization Score recommendations at the MCC level and universally 'accept' or 'reject' by client labels. Adding the client label element allows Fluency partners to ensure that where certain optimization scores should be accepted for certain client types and not others, automation at massive scale is still possible.
So, what does this mean for my operations team?
This new development means that by creating a few simple rules, Fluency partners can automate 10s, 100s, 1000s of account changes each day, all of which have a direct impact on improving performance. Using our performance Dashboard, Analysts can monitor the performance at scale and adjust the rules in real time. Because the Google recommendations are pulled daily the automation rules will continue to dial in accounts without manual intervention.
See below for a sneak peak at how easy it is to program rules to enhance Optimization for your clients!